Invisible Influence

"Invisible Influence is a masterpiece in understandingthe science of influence and how to take it from convincing tocompelling. Kevin Hogan shows you in plain English how tounderstand, apply, and master the science of persuasion. The bookis brilliant-- and you can be brilliantly persuasive. Buy thebook, read the book, and implement the book." --Jeffrey Gitomer, author of The Sales Bible andThe Little Book of Leadership "One eyebrow-raising, head-whacking, forehead-slapping techniqueafter another. Anyone whose daily life depends on influencingpeople--in other words, everyone--should read this book.Buy copies for your friends and hide it from your enemies." --Richard Brodie, author of Virus of the Mind: TheNew Science of the Meme "Master persuaders know that it's not really about the words youuse or the moves you make--other people get persuaded becauseof what you think and how you feel. Kevin Hoganexplains in delightfully clear detail how to make thesemaster-persuader secrets work for you. Not only that, he alsoexplains why all of this works, and he shows you the exactscientific research that proves it!" --David Garfinkel, author of Advertising HeadlinesThat Make You Rich "Invisible Influence is a masterpiece. It will be themaster influencer's reference book for the years to come. Invisibleinfluence is like oxygen, you can't see it, but your life dependson it. In this book, you will discover the persuasion tactics thatwill compel your clients to say yes to you--again andagain." --Roberto Monaco, www.influenceology.com "Dump the script--it's old news before the ink's dry. Trustyourself and use your new understanding of the ever-changingcontext to succeed. In his fascinating book, Hogan weavesestablished research findings into a handbook for successfulinfluence. The guidelines are obvious but hidden, simple butprofound. Understand them and you've mastered the complex andcrucial art of persuasion." --William D. Crano, author of The Rules of Influence:Winning When You're in the Minority "Many write on the topic of persuasion. Precious few genuinelyunderstand it. Kevin is one of those precious few. Read everythingyou can by him." --Mark Joyner, founder and CEO of Simpleology,www.simpleology.com