Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
Published on 3. May 2023
397 pages
978-5-9614-2762-2 (ISBN)
Description
Every entrepreneur dreams of building a Facebook, Netflix or Airbnb business. But few people succeed. What separates super-successful companies from the multitude of startups that never really take off? It's simple: rapid growth. Reed Hoffman and Chris Ye analyzed the experience of the largest technology companies and formulated the concept of blitz scaling. This is an aggressive growth strategy, a set of techniques that allows both start-ups and long-established companies to create world-class businesses in record time. You will have to act at a speed that will certainly be uncomfortable for your team. And you are guaranteed to make a lot of mistakes as you move through an environment of complete uncertainty. But the authors tell how to quickly learn from these mistakes and again return to the rapid movement forward.
