Media Literacies

Preface ix 1 What is Media Literacy? 1 Media Literacy 2.000 4 Natives and Aliens 7 Media Education has a History to Draw On 9 Media Education in the Twenty-First Century 12 2 Children's Media Lives 17 Researching Young People in Mediated Environments 19 Getting Older Faster, Staying Younger Longer 20 Life Inside a Media Wonderland 23 Inequities and Parents' Worries about Media Use 25 Media Concentration and the Big Four 28 Creating Cradle-to-Grave Consumers 30 Conclusion 33 3 Media as Public Pedagogy 35 Media as Threat 37 Media as a Form of Public Pedagogy 39 New Learning Horizons 41 Debating Dangerous Screens 43 The Merits of Television for Education 46 Children's Learning Television 48 SIDEBAR: An Inconvenient Truth as public pedagogy 50 Public Service Announcements, Entertainment Education, andCulture Jamming 53 Bricolage 58 SIDEBAR: Pre-teen girls and popular music 60 4 Media Literacy 101 63 A Demand for New Heuristics 65 Cultural Life 67 Production 68 SIDEBAR: Moral makeovers: Reality television and the goodcitizen 69 Text 76 Audience 84 SIDEBAR: Children's media encounters in contemporary India:Leisure and learning 88 Cultural Life 92 SIDEBAR: The Simpsons: Not such a dumb show after all! 95 5 Media Production and Youth Agency 100 What Creative Work Adds to Media Education: Production as Praxis101 SIDEBAR: Youth cultural production and creative economies102 SIDEBAR: Assessing learning from practical media production atan introductory level: The role of writing 106 What does Production Mean? 110 How is Production a Form of Agency? 112 SIDEBAR: Youth as knowledge producers in community-based videoin the age of AIDS 119 SIDEBAR: Youth Radio 126 6 Literacies: New and Digital 137 What does it Mean to be 'Literate' Today? 137 Expanded Literacies 139 New Literacies and New Ways of Thinking and Doing 141 Digital Literacies and 'Top-Down' Approaches 144 The Role of Learning Environments in Relation to DigitalLiteracies 146 7 Media Literacy 2.0: Contemporary Media Practices andExpanded Literacies 151 Media Literacy 2.0: The Seven Cs of Contemporary Youth MediaPractices 153 SIDEBAR: Learning in Second Life 156 SIDEBAR: Immersive advertising and children's game spaces164 SIDEBAR: Rethinking media literacy through video game play175 SIDEBAR: Understanding remix and digital mashup 180 SIDEBAR: YAHAnet: Youth, the Arts, HIV and AIDS network 184 Conclusion 190 8 Critical Citizenship and Media Literacy Futures 191 Thinking, Judging, and Critical Citizenship 195 Last Words 200 References 203 Index 217