Storytelling in Sales: A Real and Practical Guide

THE LEADING SERIES FOR STORYTELLING IN SALES Successful Real Life Sales & Storytelling Structures as used with Ferrari, Marriott, Big Four Professional Service firms, Tech, SaaS & Service Related Industries, amongst others. Sales processes and structures can be highly pressured, with a great deal at stake. They can also be lengthy, protruding many weeks or months. Knowing how to implement Storytelling into sales structures can therefore be critical for success. The ancient art of Storytelling can help to ease tensions, build trust and create visual, imaginative pictures for a client. In sales, you can use this as a tool to add a great deal of value to your sales process, stories enthusing emotion, building trust and speeding up your client's decision-making process. However, adapting Storytelling into sales is not easy. Despite all the advice that exists, every sales meeting and every sales encounter is different. Planning your stories and structure is not easy when real-life sales meetings are pressured and clients are demanding, the best of preparation being difficult to implement. This book, Storytelling in Sales, has been written by leading Sales Experts who have been there, day after day, being realistic to what can really be achieved in both Business-to-Business (B2B) and Retail Sales circumstances. Not only does it document pointers but also key guidance to what they themselves have used with world-leading brands, achieving 60% to 70%+ Sales Conversions day in, day out, along with high-level Client Satisfaction, KPI & Evaluation Reports. Hearing other people's successful Life Stories is great, but not useful to YOU. Being told to Fabricate the Truth, or "Fake it 'til You Make It", is lying!! Instead, this book is a Real and Practical Guide for achieving true success using Storytelling in Sales, helping you navigate your Sales, Client & Customer encounters, all based on successful real-life experiences you can mold around YOU, as successfully used over many years with leading companies and brands. This book is the HERE & NOW, not 'Later & Maybe', being a MUST-READ for anybody working in sales with trusted sweet spots for selling any product, comprising technical systems such as those found in Technology & SaaS-related industries. THIS BOOK INCLUDES: ☆ Bonus Material ☆ Extra Special Secret Hot Tips ☆ Real Life Examples based on Real Case Studies ☆ Exclusive Insights of How to Plan and Tell the Perfect Story in Sales ☆ How to Build Relationships with Clients & Customers, Winning Trust ☆ Successfully Telling Stories with Skills You Already Have and Are Comfortable in Using Are you ready to become a Sales Storytelling Master? Techniques used have added value to sales structures and have been tested over many years, reaching high-level Sales Conversions of 60% to 70%+ subject to personnel, sales structures, specified use & conditions. Please Note: This book can be accompanied by a Training & MasterClass Guide, with efficient & effective exercises to practice and fulfill your skills. Feel free to reach-out via our Social Channels for more information, or for Bespoke versions of the Guide to assist with training teams.

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Full-Color Book. Print Version: 131-Pages