Reputation Management
Building and Protecting Your Company's Profile in a Digital World
1st Edition
Published on 19. December 2011
256 pages
978-1-84930-056-8 (ISBN)
Description
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.
Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.
Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:
* The governance of reputation
* Measuring and managing reputation
* Managing and monitoring external perceptions
* Reputation crisis management
* Strategic planning and reputation
* Reputation and investors
Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.
Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:
* The governance of reputation
* Measuring and managing reputation
* Managing and monitoring external perceptions
* Reputation crisis management
* Strategic planning and reputation
* Reputation and investors
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-84930-056-8 (9781849300568)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2011
Bloomsbury Information
€57.20
Article exhausted; check different version
Book
12/2011
Bloomsbury Information
€57.20
Article exhausted; check different version
Person
Editor Andrew Hiles is founding director of Kingswell International, consultants and trainers in crisis, reputation, risk, continuity, and service management. He has conducted projects in some 60 countries. He was founder and, for some 15 years, chairman of the first international user group for business continuity professionals and founding director of the Business Continuity Institute and the World Food Safety Organisation. He has contributed to international standards and is the author of numerous books. He edited, and is the main contributor to, The Definitive Handbook of Business Continuity Management. Hiles has delivered more than 500 public and in-company workshops and training courses internationally and broadcasts on television, radio, webinars, and podcasts.
Other contributors: Georgia Aarons, Paul Argenti, Michael Brown, Magnus Carter, William Cox, John Dalton, Daniel Diermeier, Mark Eisenegger, Peter Firestein, Leslie Gaines-Ross, Genoveffa Giambona, Mark Hill, Joachim Klewes, Daniel Kuenstle, Elliot S. Schreiber, Jonathan Silberstein-Loeb, Shireen Smith, Andrew Tucker, Paul Turner, Jon White, Philip Whittingham, Robert Wreschniok, and Rupert Younger.
Other contributors: Georgia Aarons, Paul Argenti, Michael Brown, Magnus Carter, William Cox, John Dalton, Daniel Diermeier, Mark Eisenegger, Peter Firestein, Leslie Gaines-Ross, Genoveffa Giambona, Mark Hill, Joachim Klewes, Daniel Kuenstle, Elliot S. Schreiber, Jonathan Silberstein-Loeb, Shireen Smith, Andrew Tucker, Paul Turner, Jon White, Philip Whittingham, Robert Wreschniok, and Rupert Younger.
Content
- Cover
- Title Page
- Contents
- Introduction
- Contributors
- How Firms Should Fight Rumors
- Governance and Reputation Risk
- The CEO's Role in Reputation Management
- Framing Reputation: Vague Concept or Measurable Business Asset?
- Smart Use of Reputation Capital: How to Benefit from Different Reputation Investment Strategies
- Engaging Your Stakeholders: How To Make Allies of Investors and Activists
- A Holistic Approach to Stakeholder Relations to Build Reputation and Mitigate Reputation Risk
- Managing Reputational Risk: Business Journalism
- How the Corporate Website Has Become the Hub for Online Reputation Building
- Digital Reputation Management
- Digital Strategies for Enhancing Reputation
- Long-Term Reputation Effects in the Global Financial Industry: How the Financial Crisis Has Fundamentally Changed Reputation Dynamics
- An Approach to Understanding Reputation Risk in Financial Services
- The Cost of Reputation: The Impact of Events on a Company's Financial Performance
- Sustainability and Corporate Reputation: Who Needs Reputation When You've Got Cash Flows?
- Measuring Brand Reputation
- Measuring Corporate Reputation: Methodology, Findings, and Practical Implications of the BMAC Surveys
- Reputation and Strategic Issue Management
- Crisis Management and Strategies for Dealing with Crisis
- Managing Your Reputation through Crisis: Opportunity or Threat?
- Imprint
