The Structure of Multimodal Documents
An Empirical Approach
Published on 5. June 2015
250 pages
978-1-317-58013-3 (ISBN)
Description
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
23 Tables, black and white; 49 Line drawings, black and white; 9 Halftones, black and white
File size
3,76 MB
ISBN-13
978-1-317-58013-3 (9781317580133)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2018
1st Edition
Routledge
€81.89
Shipment within 10-20 days
Book
06/2015
1st Edition
Routledge
€231.80
Shipment within 10-20 days
Person
Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyvaeskylae, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.
Content
1. Introduction 2. Understanding page-based media 3. An empirical approach to multimodality 4. Genre: perspectives and patterns 5. Working with multimodal corpora 6. The medium and its characteristics 7. The content and its structure 8. The page and its interpretation 9. Multimodal artefacts in digital media 10. Conclusions and outlook
