
Theorizing Digital Rhetoric
Description
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Each chapter effectively blends theorizing between rhetoric and digital technology, informing readers of the potentiality between the two ideas. The theoretical perspectives informed by digital media studies, rhetorical theory, and personal/professional use provide a robust accounting of digital rhetoric that is timely, personable, and useful.
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Persons
Amber Davisson is an Assistant Professor of Communication at Keene State College. She is the author of Lady Gaga and the Remaking of Celebrity Culture (McFarland, 2013) and the co-editor of Controversies in Digital Ethics (Bloomsbury, 2016). Her interdisciplinary scholarship on identity, politics, and digital technology has appeared in journals such as Rhetoric and Public Affairs, Transformative Works and Culture, Journal of Media and Digital Literacy, Journal of Visual Literacy, and American Communication Journal.
Content
Introduction: Theorizing Digital Rhetoric, Aaron Hess
SECTION I:
PHILOSOPHICAL AND RHETORICAL CONCEPTUALIZATIONS OF DIGITAL TECHNOLOGY
Critique of Digital Reason, David Gunkel
The Terms of Technoliberalism, Damien Pfister
Rhetorical Affects in Digital Media, Jay Brower
Digital Rhetoric and the Internet of Things, James P. Zappen
Towards a Minor Assemblage: An Introduction to the Clickable World, J. Macgregor Wise
SECTION II:
DIGITAL INTRUSIONS IN RHETORICAL THEORY
From coercion to community building: Technological affordances as rhetorical forms, Amber Davisson and Angela Leone
Fluidity in a Digital World: Choice, Communities, and Public Values, Ashley Hinck
The Rhetorical Agency of Algorithms, Jessica Reyman
The New Data: Argumentation amidst, on, with, and in Data, Candice Lanius and Gaines S. Hubbell
Where is the Body in Digital Rhetoric? Brett Lunceford
Reviving identity politics: Strategic essentialism, identity politics, and the potential for cross-racial vernacular discourse in the digital age, Vincent Pham
SECTION III:
BEING RHETORICAL CRITICS IN OUR DIGITAL LIVES
Toward a Digital Methodology for Ideographic Criticism: A Case Study of 'Equality', Michelle Gibbons and David Seitz
Hashtags and Attention through the Tetrad: The Rhetorical Circulation of #ALSIceBucketChallenge, Jennifer Reinwald
Ethics, Agency, and Power: Toward an Algorithmic Rhetoric, Jeremy David Johnson
Pinning, Gazing, and Swiping Together: Identification in Visually Driven Social Media, Hillary A. Jones
I am what I play and I play what I am: Constitutive Rhetoric and the Casual Games Market, Shira Chess
Afterword: Digital Rhetoric at a Later Time, Brian L. Ott
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