The Radio Station
Broadcasting, Podcasting, and Streaming
10th Edition
Published on 1. May 2018
482 pages
978-1-351-81632-8 (ISBN)
Description
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book's tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors' manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Reviews / Votes
The Radio Station continues to be the best textbook available because it is intimately tied to the broadcasting industry. Not only does the Radio Station present cutting edge material, it does so with support of industry professionals and practitioners who give both students and instructors the highest confidence in the material.- Michael Brown, University of Wyoming, USA
While The Radio Station has long been the foundational text for students of the medium, this new edition explores the profession with refreshing depth and breadth. With information on podcasting, streaming, and career planning, this book is essential for anyone engaged in the field.
- Michael Huntsberger, Linfield College, USA
Like the medium of radio itself, this book continues to evolve and includes all the latest technological developments. Anyone interested in working in the ever-expanding field that we call radio, from terrestrial broadcasting to satellite to streaming to podcasting, will find great value in this book.
-Noah Arceneaux, School of Journalism and Media Studies, San Diego State University, USA
More details
Edition
10th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
416 Illustrations, color
ISBN-13
978-1-351-81632-8 (9781351816328)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
05/2018
10th Edition
Routledge
€138.40
Shipment within 10-20 days
Book
05/2018
10th Edition
Routledge
€282.26
Shipment within 10-20 days
Persons
John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas.
Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.
Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.
Content
Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What's New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index
About the Authors
Preface . . . Paul McLane of Radio World
Acknowledgments
What's New to This Edition of The Radio Station
CHAPTER 1 State of the Industry
CHAPTER 2 Station Management
CHAPTER 3 Music Programming and Consultancies
CHAPTER 4 Sales
CHAPTER 5 News, Talk, and Sports
CHAPTER 6 Research
CHAPTER 7 Promotion
CHAPTER 8 Production
CHAPTER 9 Engineering
CHAPTER 10 Careers
Appendices
Glossary
Index
