The Oz Method
Psychological Secrets of Influence for Sales, Leadership, and Life
Will be published approx. on 21. July 2026
200 pages
E-Book
978-1-64687-333-3 (ISBN)
Description
What if mastering influence was as simple as following the Yellow Brick Road?
In The Oz Method, international sales trainer, keynote speaker, and "edu-tainer" Collin Henderson transforms one of the world's most familiar stories-The Wizard of Oz-into a powerful roadmap for leadership, sales, and personal influence.
Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today's competitive, noisy world.
Inside, you'll learn how to:
- Build trust and connection by leading with empathy and curiosity
- Use storytelling to make your ideas stick and inspire action
- Apply the 6 Es of edutainment to capture and keep attention
- Develop courage and vulnerability to deepen client and team relationships
- Create simple, repeatable habits that consistently drive results
More details
Person
COLLIN HENDERSON is a keynote speaker, performance coach, and sales psychology expert who has trained thousands of professionals worldwide at companies including Nike, Salesforce, Amazon, Microsoft, Zillow, and Johnson & Johnson. As the founder of Master Your Mindset, LLC and host of the top-ranked Master Your Mindset podcast, Collin blends behavioral science, storytelling, and actionable strategies into his signature high-energy, "edu-tainer" style. The author of seven independently published books, Collin helps individuals and organizations master influence, improve leadership, and achieve high performance. A former Division I Pac-12 champion athlete, he now lives in Nashville, Tennessee, with his wife and five children.
