Responsibility in Strategic Communication
Truth or Trap?
1st Edition
Published on 17. February 2025
224 pages
978-1-83549-794-4 (ISBN)
Description
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today's era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts. Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.
Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.
Advances in Public Relations and Communication Management(APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.
More details
Series
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-83549-794-4 (9781835497944)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Denisa Hejlova, Faculty of Social Sciences, Charles University, Czech Republic.
Petra Koudelkova, Faculty of Social Sciences, Charles University, Czech Republic.
Hana Moravcova, Faculty of Social Sciences, Charles University, Czech Republic.
Stefania Romenti, Department of Business, Law, Economics and Consumption, IULM University, Italy.
Chiara Valentini, Jyvaeskylae University School of Business & Economics (JSBE), Finland.
Petra Koudelkova, Faculty of Social Sciences, Charles University, Czech Republic.
Hana Moravcova, Faculty of Social Sciences, Charles University, Czech Republic.
Stefania Romenti, Department of Business, Law, Economics and Consumption, IULM University, Italy.
Chiara Valentini, Jyvaeskylae University School of Business & Economics (JSBE), Finland.
Content
Chapter 1. Introduction to the Volume; Stefania Romenti
Chapter 2. Public Relations and Responsibility: Pricklier Relations in Polarized Times; Ganga S Dhanesh
Chapter 3. The Complexity and Opportunities of CSR; Wim J.L. Elving
Chapter 4. The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?; Denisa Hejlova
Chapter 5. Is it all fake? The Rhetoric in CSR and Sustainability Communication: Literature Review; Giuseppe Bonaccorso
Chapter 6. Corporate Social Responsibility Scepticism as a Multi-Dimensional Construct: A Scoping Literature Review; Rongtitya Rith
Chapter 7. CEO Activism in Portugal: A View From Inside; Alexandre Duarte and Patricia Dias
Chapter 8. Stakeholder Engagement for Sustainable Development: Exploring Award-Winning Campaigns; Niluefer Geysi
Chapter 9. Artificial Intelligence Ethical Violations and Corporate Response Strategies; Stefania Romenti, Elanor Colleoni, Grazia Murtarelli, and Camilla Moroni
Chapter 10. Communicating about Controversial Issues: The Case of Halal offerings in the Food Retail and Banking sectors in Germany and Austria; Samira Rahimi Mavi and Sabine Einwiller
Chapter 11. Hashtag Hijacking as a Governmental Social Responsibility Action: A Communication Network Approach to The Covid-19 Vaccination Arena In Romania; Camelia Cmeciu, Anca Anton, and Eugen Glavan
Chapter 2. Public Relations and Responsibility: Pricklier Relations in Polarized Times; Ganga S Dhanesh
Chapter 3. The Complexity and Opportunities of CSR; Wim J.L. Elving
Chapter 4. The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication?; Denisa Hejlova
Chapter 5. Is it all fake? The Rhetoric in CSR and Sustainability Communication: Literature Review; Giuseppe Bonaccorso
Chapter 6. Corporate Social Responsibility Scepticism as a Multi-Dimensional Construct: A Scoping Literature Review; Rongtitya Rith
Chapter 7. CEO Activism in Portugal: A View From Inside; Alexandre Duarte and Patricia Dias
Chapter 8. Stakeholder Engagement for Sustainable Development: Exploring Award-Winning Campaigns; Niluefer Geysi
Chapter 9. Artificial Intelligence Ethical Violations and Corporate Response Strategies; Stefania Romenti, Elanor Colleoni, Grazia Murtarelli, and Camilla Moroni
Chapter 10. Communicating about Controversial Issues: The Case of Halal offerings in the Food Retail and Banking sectors in Germany and Austria; Samira Rahimi Mavi and Sabine Einwiller
Chapter 11. Hashtag Hijacking as a Governmental Social Responsibility Action: A Communication Network Approach to The Covid-19 Vaccination Arena In Romania; Camelia Cmeciu, Anca Anton, and Eugen Glavan
