
Foundations of Health Care Management
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Content
Tables and Figures xi
Introduction xvii
The Authors xxi
The Contributors xxiii
PART ONE
Introduction to Health Care Management
Chapter 1 Critical Issues for the Future of Health Care in the United States 3
Health Care Reform Legislation 11
Errors in Health Care 12
Changing the Health Care System 13
Emphasis on Effi ciency in Health Care Delivery 19
Building a New Process for Health Care Delivery 21
Productivity and Prioritization in Health Care 28
Chapter 2 Health Care Management 33
Management Theory 35
Management Innovation 44
Managerial Skills 46
Management Functions 47
Self-Managed Work Teams 50
Health Services Management 53
Management of Technology 58
PART TWO
Managing the External Environment
Chapter 3 Strategy and Structure: Choosing the
Path to Success 67
Strategic Management and Structure 68
The Strategic Management Process 72
Organizational Design and Structure 86
Physician Organizations: A Closer Look 98
Technology and Structure 100
PA R T T H R E E
Managing Human Performance in Organizations
Chapter 4 Leadership as Plural 105
Leadership Basics 108
Leadership Theory 112
Employee Participation 119
Creating a Vision of Health Care Delivery 120
Empowerment and Responsibility 122
Improving Health Outcomes 123
Leadership and Culture 125
Adding Value in Health Care Delivery 131
Chapter 5 Change, Motivation, and Innovation: Creating a Culture of Excellence 135
The Change Process in Health Care Delivery 138
The Secret of Motivating Health Care Employees 142
The Need for Innovation in Health Care 148
The Effects of Culture Development on Motivation, Innovation, and the Facilitation of Change 154
Chapter 6 Communication: Can You Hear Me Now? 161
Communication Methods and Skills 165
How to Build Trust in Relationships 172
Communicating to Build a Thick Culture 176
Communicating to Motivate 178
Communication Problems and Medical Errors 182
Communicating to Innovate 185
Communicating to Add Value to Health Care Delivery 186
Chapter 7 Physician Management 191
Changing Environment for Physicians 195
Physician Management Concerns 201
Physician Reimbursement Issues 207
Patient Quality of Care Concerns 212
Physician Concerns 215
Professional Ethical Concerns 225
Political and Legal Affi liations and Concerns 228
Physician Management Models 231
Physicians as Managers 234
PART FOUR
Creating a High-Performance Workplace
Chapter 8 Human Resources Management and Health Care 245
The Role of Human Resources Professionals in Organizations 247
Rights of Employees and Employers 250
Critical Employee Attitudes Toward Work 257
Unions and the Health Care Industry 263
Evaluating the Management of Human Resources 269
Chapter 9 Staffi ng Health Care Organizations: Recruitment and Selection 281
Beginning the Staffi ng Process 282
Recruitment 289
Selection 302
Chapter 10 Employee Performance Improvement: The Pursuit of Quality Care 317
Employee Orientation and Mentoring 318
Employee Training 321
Performance Appraisal 334
PA R T F I V E
Special Areas of Health Care Management
Chapter 11 Health Care Marketing: Speaking the Language 351
The Marketing Process 352
Key Marketing Concepts 355
The Health Care Consumer 372
Marketing Strategy 374
Using Marketing Research in Health Care Delivery 378
Emerging Trends in Health Care Marketing 384
Chapter 12 Financial Management: Show Me the Money 389
Our Health Care System: What We Fund 391
The Cost of Health Care, and Historical and Projected National Spending 394
Government Health Care Intervention Efforts and the History of Health Insurance 402
Characteristics of Health Care Finance 406
Financial Challenges Confronting Providers, Third-Party Payers, and Patients 409
Cost-Effectiveness and Reform 412
Chapter 13 Ethics, the Law, and Doing Good 423
Ethics in the World of Health Care 425
Autonomy 427
Nonmalefi cence and Benefi cence 430
Justice 433
Morality 435
Codes of Ethics 439
Ethics Committees 441
Discrimination Issues in Health Care 443
Technology and Ethics 447
Chapter 14 A Look into the Future of Health Services 455
Economic Issues in Health Care 458
Reengineering Health Care Delivery 459
The Role of Leadership in Reengineering Health Care 467
The Importance of Organizational Culture in Reengineering Health Care 470
Consumer Empowerment 472
Innovation in Health Care Delivery 475
The Importance of Trust, Brand, and Reputation 478
Other Signifi cant Forces Facing the Health Care Manager 480
References 485
Index 521
1
Critical Issues for the Future of Health Care in the United States
Bernard J. Healey
LEARNING OBJECTIVES
- Understand the major problems found in the U.S. health care system
- Recognize the need for efficiency in the delivery of health services
- Understand the value of better management in the health care industry
- Become aware of the need to reform the present health care system
- Be able to explain how the problems of cost, access, and health levels in our health care system are interrelated
This is a book about the skills necessary to become a successful health care manager. It is a very special time in the history of health care—one in which we are faced with enormous change in the way health services are delivered to over three hundred million Americans. To deal with this never-ending environmental change, it is time for everyone responsible for those who deliver these very special services to better understand what these individuals need to consistently deliver quality health care to their patients. A health care manager must be able to improve the system of health care delivery while simultaneously helping his or her staff achieve personal growth in their chosen field of employment.
There are many problems found in our current health care system. Spending on health care has become one of the greatest predicaments to ever face our nation, and there is no definitive solution to this growing problem. This one category of spending has grown from an insignificant amount fifty years ago to almost 18 percent of GDP on an annual basis. In 1960 this spending represented a total cost of $26.9 billion, representing a per capita cost of $141. Today this cost has risen to $2.7 trillion, with $8,160 per capita expenditures. The Kaiser Family Foundation (Kaiser Family Foundation & Health Research & Educational Trust, 2010) reports that spending in health care will reach $4.3 trillion in 2018. In that year this expense will represent 20.3 percent of GDP, or $13,100 for each resident. This type of cost escalation for one category of spending is clearly not sustainable. There are many reasons for the cost escalation, but I believe that most Americans are far more interested in solving the problem for the future rather than blaming poor decisions that were made in the past. This book is about one very important potential solution to the problem: better management of scarce health care resources. We must consider the best way to improve the skills of the individuals chosen to manage these human and material resources.
Reform and improvement of the current health care system will require a greater emphasis on cost control. Costs continue to rise much more quickly than inflation, indicating that something is very wrong with productivity in the health care sector of our economy. These rates of increase cannot continue over the long term without doing very serious damage to our overall economic growth. Many years ago Victor Fuchs (1998) of Stanford University pointed out these major problems in our health care system: cost, access, and health levels. The rising cost of health care delivery—and the related problems of access for millions of Americans—are now leading factors in the recently passed health care reform legislation. As we analyzed the health care sector and compared it to other countries, it became very evident that our entire health care system was not performing very well: not only do we spend more on health care than any other country but also we are not very healthy as a nation. According to Fuchs (2009), coordinated care is necessary to get health care costs under control. Such coordination will require the three “I’s”: information, infrastructure, and incentives. To improve these components in health care delivery there is a need for better management of the entire health care system.
There is overwhelming evidence that improved information technology can enhance efficiency in businesses. The investment in information technology in the private sector is intended to improve bottom-line performance by reducing costs and increasing profits. However, the vast majority of health care facilities in our country have generally resisted making such an investment. There are many reasons for this resistance by special interest groups in health care, but this is no longer an acceptable strategy for health care organizations to follow as we implement health care reform efforts. In fact, a sizeable chunk of the new federal and state dollars going to health care is dedicated to the development of information technology to reduce costs, eliminate medical errors, and improve outcomes.
The infrastructure designed to deliver health services to consumers is in need of modernization. The world of work—including in the realm of health care delivery—is changing at a faster pace than anyone ever imagined. These changes are affecting workers and managers as they try to come together to deliver quality outcomes at a reasonable price. The majority of health care facilities are trying to deal with the rapid change in health care through better control by managers. They are also realizing that health care managers supervise the activities of employees, who serve guests of the health care facility. This puts the onus on managers to foster greater empowerment of the health care worker.
The rapidly changing health care system has made change very difficult, but I would argue that the changing health care industry is quite capable of exploiting this upheaval in ways that lead to a healthier population at a lower cost. This should allow wasted health care resources to be better used in satisfying unmet needs in other areas, such as education or environmental initiatives.
We need incentives to push managers to become catalysts in the process of bringing together new forms of technology used in the production of health services, resulting in lower-priced, better-quality health services being delivered to the buyer or consumer. According to Drucker (2010), management is the least understood of our basic tools required to improve outcomes. It is ironic that many large organizations are unaware of what management does or even what it is supposed to be doing. Of all the resources used in production, the only resource that is capable of growing on its own is human resources. Each human being determines what he or she will contribute to the production process.
New managers in health care are being recruited from pools of already-practicing health care professionals or new college graduates who have majored in health care administration or business administration. There are advantages and disadvantages to being from either of these two groups. Lombardi (2001) argues that a health care professional moves through numerous transition factors to become a health care manager. These factors, found in Figure 1.1, are very useful to show the new manager the transitions that need to take place as he or she moves into a managerial position in health care.
Figure 1.1 Transition Factors
Source: Lombardi, 2001, p. 11. Reprinted with permission of John Wiley & Sons, Inc.
There are four basic transition factors: selfless service; circumstantial control; qualitative outcomes; and overall, comprehensive goals (Lombardi, 2011). These transitions involve moving from responsibility for only your own performance to responsibility for others, as circumstances rather than your own work flow determine your routine. Your output is now very difficult to measure, and your goals are now comprehensive rather than definite outcomes associated with your individual input.
Although the future of cost-effective health care delivery is uncertain, there are tremendous opportunities presented daily for reducing costs and improving the quality of the health care experience. These opportunities are being found in both the private and public sectors as everyone is finally realizing that health care delivery has become the greatest problem facing all Americans. According to Oberlander and White (2009), the Obama administration continues to push for the cost savings from prevention, comparative effectiveness research, disease management, and improved information technology. These are all potential reforms that should reduce health care costs over the long term because they are investments in better health for the population. What is needed in the short term is better management of scarce resources. This book is designed to help both new and experienced managers in their crucial task of improving efficiency and quality in health care delivery, which will go a long way toward improving the health of all Americans.
As I have already stated, there is no question that the health care industry is in trouble. According to Shi and Singh (2010), the United States spends more than any other country on health care delivery, and costs continue to rise at an alarming rate. They note that despite our spending well over $2 trillion on health services, the outcomes resulting from this enormous expense do not do very well when subjected to cost-benefit analysis, and our outcomes have been worse than those found in every other industrialized nation. Serious infrastructure problems in health care delivery have increased costs while allowing the quality of health care to diminish. Buchbinder and Shanks (2007) argue that leaders as well as managers must reform this system: the leaders will provide the vision for a new health care system, and the managers will improve efficiency and patient satisfaction by making the best use of health care resources. Although numerous books published in recent years...
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