
Better Business On Purpose
Description
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BETTER BUSINESS ON PURPOSE
An inspirational, practical guide for those of us who want to make money, create impact and be a force for good.
¿ Are you a founder with soul, who wants to 'do more' for future generations?
¿ Do you believe there could be a better way to do business - whether you're an experienced company owner with
years trading, or a new company in start-up mode?
¿ Do you find yourself within a corporate machine but feel driven to create positive lasting change?
The day-to-day running of businesses can be all consuming - but business without purpose 'is just admin' and your business has the potential to be much more than that. Ask yourself these questions:
¿ Are you running your business or is it running you?
¿ Are you proud of your company and its legacy?
¿ Could your business turn a profit and still 'give back'?
This book will guide you through the thinking behind being a Better Business On Purpose (a BBOP) and the process
of how to become one:
¿ Explore the shifts in thinking that will help you move away from tired business norms.
¿ Learn about the 7 Ps that underpin truly purpose-led businesses, using the PQualizer, a system to help to keep the Ps in balance.
¿ Apply practical BBOP frameworks to help you implement change across your business.
If you're ready to make yours a Better Business On Purpose, then this is the book for you.
More details
Content
- Cover
- Title Page
- Contents
- Meet the authors
- You've got soul
- How did we get here?
- No time like the present
- Join the leaders and founders whose businesses are a force for good
- BBOP - a definition
- Shifts in Thinking
- Introduction
- The 9 Shifts
- Shift 1: From value to values
- Shift 2: From unicorns to zebras
- Shift 3: From global wealth gap to equality revolution
- Shift 4: From state power to tech power to people power
- Shift 5: From tech fear to tech confidence
- Shift 6: From command and control to anytime, anywhere
- Shift 7: From climate disaster to ecological recovery
- Shift 8: From me me me to the greater good
- Shift 9: From global pandemic to global possibility
- Shifts in Doing
- BBOP Insight: Beware the inertia of doing
- Introducing the 7Ps
- 1. Purpose
- 2. Positioning
- 3. People
- 4. Product
- 5. Profit
- 6. Planet
- 7. Platforms
- Conclusion
- Thanks
- Endnotes
- Copyright Page
System requirements
File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
System requirements:
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