Story Smart
Using the Science of Story to Persuade, Influence, Inspire, and Teach
1st Edition
Published on 14. October 2014
184 pages
978-1-61069-812-2 (ISBN)
Description
This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple-but hidden-story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line-and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears-and that you can control that internal, neural process.
This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple-but hidden-story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line-and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears-and that you can control that internal, neural process.
This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.
More details
Edition
1. Auflage
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
ISBN-13
978-1-61069-812-2 (9781610698122)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2014
Libraries Unlimited Inc
€52.90
Shipment within 3-4 weeks
Person
Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.
Content
Contents
Part I: Hooked on Story
Part II: Story State of Mind
Part III: Eight Essential Elements
Part IV: It Was a Dark and Stormy Night: How Stories Create Influence
Part V: Seven Story Steps: Step-By-Step
References
Index
Part I: Hooked on Story
Part II: Story State of Mind
Part III: Eight Essential Elements
Part IV: It Was a Dark and Stormy Night: How Stories Create Influence
Part V: Seven Story Steps: Step-By-Step
References
Index
