
On the Digital Semiosphere
Description
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Developing their own reworked and updated model of Lotman's evolutionary and dynamic approach to the semiosphere or cultural universe, the authors offer a unique account of the world-scale mechanisms that shape media, meanings, creativity and change - both productive and destructive. In so doing, they re-examine the relations among the contributing sciences and disciplines that have emerged to explain these phenomena, seeking to close the gap between biosciences and humanities in an integrated 'cultural science' approach.
Reviews / Votes
The monograph of Hartley, Ibrus and Ojamaa is an excellent starting point for the future of digital semiotics. The exceptional merit of these authors is to open the semiotic science of culture up to the economic/commercial dimension of digital culture. This had been completely ignored by previous contributions and allows for the multidimensional analysis of a wide variety of specific manifestations of new technologies and communication practices. * Kristian Bankov, Professor of Semiotics at New Bulgarian University, visiting Professor at Sichuan University, writing in The Digital Mind (2022) * In this book, John Hartley, Indrek Ibrus, and Maarja Ojamaa pass on the shining torch of Lotman's 20th century vision of cultural semiospheres that still had centers and peripheries to the generations of the Anthropocene facing new digital and global realities, which the authors illuminate with their advanced semiotic instrumentarium. * Winfried Noeth, Professor of Cognitive Semiotics, Catholic University of Sao Paulo, Brazil *More details
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Persons
Indrek Ibrus is Professor at Tallinn University, Estonia and the head of Center of Excellence in Media Innovation and Digital Culture (MEDIT: http://medit.tlu.ee/). His main strand of research is media innovation and the co-evolutionary effects of textual, social and economic dynamics in shaping the new forms of media. He is the co-editor (with Carlos Scolari) of Crossmedia Innovations: Texts, Markets, Institutions (2012).
Maarja Ojamaa is a research fellow at Tallinn University, Estonia and a member of MEDIT (http://medit.tlu.ee/). Her research has followed the paradigm of Lotmanian cultural semiotics, exploring transmediality, both on the micro level as a textual phenomenon and on the macro level as a mechanism of cultural auto-communication. Her work has been published in the International Journal of Cultural Studies, Sign System Studies, International Journal of Communication.
Content
1: A Semiotic Theory of Spheres
2: A Short History of Globes
3: Juri Lotman and Cultural Semiotics
Part II. Elements of the Digital Semiosphere
4: 'Inside Thinking Worlds'
5: Dialogue and Dynamics
6: Cultural Semiotics in a Multidisciplinary Environment
Part III. Micro-scale: Text
7: What Does Culture Want?
8: Text, Transmission, Translation
9: Text, Creation, Newness
10: Text, Preservation, Memory
Part IV. Meso-scale: Institution
11: Planetary Systems of Culture Production
12: Bubbles: Production of Continual Systems
13: Blows: Production of Discontinuities
14: Foam: Production of Dynamic Multiplicity
Part V. Macro-scale: System
15: Globe: Production of Digital Distinctions
16: The Digital Semiosphere and the Technosphere
17: Semiosis: Regulating Politics and Economics
18: Staged Conflict: New Demes and Classes
Part VI. Cultural Science for the Anthropocene
19: Populations of Rules: The Constitution and Coordination of Media-made Groups
20: Where to Now, Planet?
References
Acknowledgements
Index
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