Edison in the Boardroom Revisited
How Leading Companies Realize Value from Their Intellectual Property
2nd Edition
Published on 31. October 2011
272 pages
978-1-118-17012-0 (ISBN)
Description
A revised and expanded edition of the groundbreaking Edisonin the Boardroom, highlighting the winning strategies today'sbiggest companies use to maximize the value of their intellectualproperty
Now fully revised and expanded, Edison in the Boardroom,Second Edition takes an in-depth look at the revolutionaryconcept of intellectual asset management (IAM). Incorporatingstories and teachings from some of the most successful companies inthe world--such as Hewlett-Packard, IBM, Procter & Gamble,Rockwell, Dow, Ford and many others--Harrison and Sullivanhave made an exhaustive study of IAM and its implications fortoday's businesses.
* Features updated interviews of companies, and a new treatmentof the Profit Center Level
* Updates stories and teachings from some of the most successfulcompanies in the world
* Showcases a hierarchy of best practices that today's companiescan integrate into their own business philosophies to gain the bestreturn from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealthof knowledge and successful stories that illustrate how farbusinesses have come in their ability to leverage and monetizetheir intellectual assets.
More details
Other editions
Additional editions
Suzanne S. Harrison | Patrick H. Sullivan
Edison in the Boardroom Revisited
How Leading Companies Realize Value from Their Intellectual Property
Book
12/2011
2nd Edition
Wiley
€48.50
Shipment within 15-20 days
Persons
SUZANNE S. HARRISON is a cofounder and Principal inPercipience LLC, a board-level advisory firm focused onintellectual property strategy and management, quantifying andmitigating IP risk, increasing IP value capture and focusedinnovation. She is also the convener of the ICM Gathering, a groupof global companies that has been meeting since 1995 to define,create, and benchmark best practices around Intellectual PropertyManagement (IPM) and other intangibles (I-stuff). An intellectualproperty expert testifying on both damages and IP managementactivities, she has written numerous articles and is coauthor ofEinstein in the Boardroom, also published by Wiley.
Dr. PATRICK H. SULLIVAN is an expert on extracting valuefrom intangibles. He has pioneered the development of methods andpractices for analyzing, valuing and managing intangibles forbusiness purposes. He has consulted with over 1,000 companies onissues related to value extraction and valuation. He is acourt-approved expert on valuing intangibles and has pioneered thedevelopment of valuation methodologies specifically forintellectual property. He is a frequent speaker and has publishedseveral dozen articles on valuation and value extraction. His otherbooks include Technology Licensing, Profiting from IntellectualCapital, Value-Driven Intellectual Capital, and Einstein inthe Boardroom, all from Wiley.
Content
Acknowledgments xiii
Chapter 1 Introduction 1
Why Update Edison in the Boardroom? 3
A Brief History 6
The Edison Mind-Set 11
The Intellectual Property Management System 18
Summary 25
Chapter 2 The Changing Environment for IP Management27
The Rise of the NPE (Nonpracticing Entity) 28
Technology Convergence 29
The Arrival of the Chief Intellectual Property Officer (CIPO)30
The Globalization of Business 33
The Changing Legal Environment 38
The Continuing Lack of a Formal IP Marketplace 39
The Rise of the IP Investor 42
Summary 45
Chapter 3 Level One: Defend Position 47
What Level One Companies Are Trying to Accomplish 48
Functions, Tools, and Capabilities Quiz: Questions Only You CanAnswer 51
Best Practices for Level One: Defend Position 56
Summary 68
Chapter 4 Level Two: Manage Costs 71
What Level Two Companies Are Trying to Accomplish 72
Best Practices for Level Two: Manage Costs 74
Summary 92
Chapter 5 Level Three: Capture Value 93
What Level Three Companies Are Trying to Accomplish 94
Best Practices for Level Three: Capture Value 95
Summary 118
Chapter 6 Level Four: Synthesize Opportunities 119
What Level Four Companies Are Trying to Accomplish 120
Best Practices for Level Four: Synthesize Opportunities 121
Summary 139
Chapter 7 Level Five: Shape the Future 141
What Level Five Companies Are Trying to Accomplish 142
The Characteristics of the Future 143
The Characteristics of Sustainable Corporations 143
Best Practices for Level Five: Shape the Future 148
Summary 159
Chapter 8 What to Do When You're Not on the Pyramid161
Is My Company on the Pyramid? 162
Is My Company a Candidate for the Edison Pyramid? 163
Characterizing IP-Indifferent Companies 164
How Companies Can Destroy Value 167
Moving toward the Edison Hierarchy 170
Summary 171
Chapter 9 The Procter & Gamble Journey 173
Beyond Make and Sell 174
Out-Licensing Technology 175
Additional Growth via Effective Policy Changes 176
Reinventing and Integrating Trademarks and Brands 177
Looking Externally 180
IP as an Enabler to Innovation 184
Looking Forward 185
Appendix A Significant Developments in Intellectual Property Lawin the Past 10 Years 187
Mark Radcliffe
Recognition of Value of IP Rights 188
Developments in Patent Law 194
Developments in Copyright Law 205
Developments in Trademark Law 210
Appendix B The Rise of Patent Aggregators 215
Kent Richardson and Erik Oliver
Terminology 215
Background 216
Valuation of Patents in the Aggregation Context 219
Classification Based on Business Model 220
Intellectual Ventures 224
Patent Aggregators: Good or Bad 225
Future Aggregator Ecosystem Directions 226
Appendix C A Closer Look at IP Damages 229
Eric Shih and Rob Kramer
Patent Damages 230
Entire Market Value Rule 231
The Road Ahead 236
Notes 237
About the Authors 243
Index 245
