Marketing the e-Business
2nd Edition
Published on 20. December 2007
368 pages
978-1-135-89098-8 (ISBN)
Description
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Reviews / Votes
"Marketing the e-Business addresses, in a well-structured manner, all the key issues of this often complex topic. It will prove invaluable to those seeking to enhance their knowledge of the domain, both from a practical and academic standpoint."--Steve Clarke, Professor of Information Systems, University of Hull Business School
"A well-written and well-structured guide to marketing for e-business--covers all essential marketing concepts and activities adapted for the e-business environment, well supported with case studies and learning activities."
--Brian Terry, Professor of Operations Management, Richmond American University in London
More details
Series
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
5 s/w Tabellen, 16 s/w Photographien bzw. Rasterbilder, 9 s/w Zeichnungen
5 tables, 16 halftones and 9 line drawings
File size
9,12 MB
ISBN-13
978-1-135-89098-8 (9781135890988)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Lisa Harris | Charles Dennis
Marketing the e-Business
Book
12/2007
2nd Edition
Routledge
€313.60
Shipment within 15-20 days
Lisa Harris | Charles Dennis
Marketing the e-Business
Book
12/2007
2nd Edition
Routledge
€84.40
Shipment within 15-20 days
Persons
Lisa Harris and Charles Dennis
Content
LIST OF DIAGRAMS AND TABLES, CONTRIBUTORS, ACKNOWLEDGEMENTS, INTRODUCTION, 1. HISTORY, DEFINITIONS AND FRAMEWORKS, 2. THE E-BUSINESS ENVIRONMENT, 3. E-MARKETING RESEARCH, 4. E-MARKETING STRATEGIES, 5. E-CONSUMER BEHAVIOUR, 6. CUSTOMER RELATIONSHIP MARKETING, 7. MULTI-CHANNEL MARKETING, 8. ONLINE BRANDING, 9. ONLINE MARKETING COMMUNICATIONS, 10. E-RETAILING: FROM 'CLICKS' TO 'CLICKS AND BRICKS'?, 11. E-MARKETING PLANNING, 12. THE FUTURE OF E-MARKETING, BIBLIOGRAPHY, INDEX
