Business Economics: Theory and Application
1st Edition
Published on 1. June 2007
369 pages
978-1-136-42377-2 (ISBN)
Description
'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.
Reviews / Votes
'Use of interesting, topical and, above all, relevant examples and case studies bring this economics analysis to life. A rare gem - an economics textbook which is readable!'Dr Michael Roberts, Former Vice Principal, Cadbury College, Birmingham.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
4,01 MB
ISBN-13
978-1-136-42377-2 (9781136423772)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
07/2018
1st Edition
Routledge
€242.90
Shipment within 10-20 days
Book
11/2000
1st Edition
Butterworth-Heinemann
€61.89
Shipment within 15-20 days
Person
Harris Neil
Content
Introduction; Chapter 1 What is Business Economics? An Overview; Chapter 2 How Businesses Produce; Chapter 3 Producing for Profit; Chapter 4 Marketing the Product; Chapter 5 Market forces; Chapter 6 Markets in the real world; Chapter 7 Competition and Competitive Strategy; Chapter 8 Regulating Market Power; Chapter 9 The Macroeconomy and its Impact on Business:; Chapter 10 The Macroeconomy and Its Impact on Business:; Chapter 11 International Trade and Finance;
