Professional Web Video
Plan, Produce, Distribute, Promote, and Monetize Quality Video
1st Edition
Published on 6. August 2012
308 pages
978-1-136-02257-9 (ISBN)
Description
Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Product notice
Reflowable
File size
156,69 MB
ISBN-13
978-1-136-02257-9 (9781136022579)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Richard Harrington | Mark Weiser
Professional Web Video
Plan, Produce, Distribute, Promote, and Monetize Quality Video
Book
07/2017
1st Edition
Routledge
€72.00
Shipment within 10-20 days
Richard Harrington | Mark Weiser
Professional Web Video
Plan, Produce, Distribute, Promote, and Monetize Quality Video
Book
11/2010
1st Edition
Focal Press
€30.97
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Persons
A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
Content
1: Making Great Web Video; 2: Essential Preproduction; 3: Audio is Half Your Program; 4: Great Video Needs Great Lighting; 5: Videography for the Web; 6: Telling Your Story with Visuals; 7: Editing Considerations; 8: Encoding Video for the Web; 9: Understanding Flash Video; 10: Podcasting and RSS Essentials; 11: Hosting Web Video; 12: Promoting Your Video; 13: Monetizing Your Video
