Basics Typography 02: Using Type
1st Edition
Published on 24. October 2011
184 pages
978-2-940447-27-5 (ISBN)
Description
Basics Typography 02: Using Type is a wide ranging and practical guide to typography.
The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.
Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises.
Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Illustrations
200 colour illus
ISBN-13
978-2-940447-27-5 (9782940447275)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael Harkins
Basics Typography 02: Using Type
Book
10/2011
AVA Publishing SA
€48.46
Article exhausted; check different version
Person
Michael Harkins has worked as a director within a graphic design company and has had work published and exhibited nationally. He is currently course leader for MA Graphic Design at the University of Portsmouth, UK, and a Fellow of the Higher Education Academy.
Content
Contents. Introduction. Understanding type: Defining Typography; Design task 1 - Looking at type; The language of typography. Preparing to use type: Understanding the design problem; Planning your work; Grid systems; Design task 2 - Find the grid. Working with type: Selecting typefaces; Typography in layouts; The typographic area; Type arrangement; Pure type; Type and image; Type as image; Creating hierarchy; Legibility and readability; Design task 3 - Creating a simple poster. Detailing typography: Type specifics; Fine-tuning type; Design task 4 - Spaced out; Practising typographic etiquette. Typography and technology today: Type and appropriate software. Conclusion. Bibliography. Glossary. Index. Acknowledgements and credits. Working with ethics.
