
Building your Professional Profile
Description
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With so much information available about professionals online, it is essential to actively manage your own profile and not leave it to chance. Most lawyers do not manage their professional reputations and so there is clear opportunity, for those who do, to become much better known, enhance their career progression and win business through strong reputation and new opportunities. However, with all the information clutter out there, how do you stand out in the market place?
This report will address:
Why it helps to have a strong professional profile;
Why people choose to work with you and what influences their decisions;
How you present yourself and build your personal brand;
What psychological tools you can use to build your network;
How to enhance your public credibility;
Practical activities to raise your profile; and
How to avoid damaging mistakes.
Building your Professional Profile will help any lawyer seeking to build a professional profile to win work and open up more business opportunities. It will also be of value to lawyers wishing to progress their career, whether by becoming a partner, gaining promotion or moving firms. Those wanting to build credibility in the marketplace, or with clients and colleagues, will also find it beneficial.
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Content
Why do we need to build our profile?
Personal brand
How do people choose you?
You are the business
Your unique selling proposition
Objectives and planning
What's already out there?
Tone
Key messages
Target market
Making friends, not colleagues
Building your Professional Profile How to Enhance your Career and Win Business
Psychological tools
Social media
Channel selection
Using photos
Post construction
Being human
Titles and positions
Awards and testamonials
Building your network
Be entrepreneurial
Outstanding in your field
Speaking
Get writing
Productise me
External reputation
Taking care
How to make it work for you
And finally.
System requirements
File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Use a reading software that can process the file format ePUB: e.g., Adobe Digital Editions or FBReader – both free (see eBook Help).
- Tablet/Smartphone (Android; iOS): Before downloading, install the free app Adobe Digital Editions (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
For more information, see our eBook Help page.