Customers Are the Answer to Everything
How to Get and Keep All the Customers Your Business Wants
1st Edition
Published on 31. December 2020
160 pages
978-1-61448-108-9 (ISBN)
Description
A concise and unique guide to attracting ideal customers to your business.
Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career?
Customers are the Answer to Everything unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you... over and over. Here are just a few discoveries in
Customers are the Answer to Everything:
- Find out what your customers really need but you may not be giving them
- Discover how to talk to your customer "on their level"
- Learn how your potential customers really make decisions to buy... or not
- Uncover the formula for the customer who pays, stays, and refers
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Martha Hanlon | Chris Williams
Customers are the Answer to Everything
How to Get and Keep all the Customers Your Business Wants
Book
02/2012
Morgan James Publishing llc
€15.80
Shipment within 3-4 weeks
Persons
Martha Hanlon cut her marketing teeth in some pretty big places. An MBA from Wharton and years of directing product management and marketing groups for some of the biggest companies in America like AT&T, BT and MCI taught her how Big Guys do marketing. After years of leading the gorillas to revenue gains, she knew it was time to do the same with small business. That's where the innovation lies. After creating the marketing services group to serve Blanc and Otus Public Relations venture-backed clients, Martha went on to found three businesses of her own. So she "gets" small business. Sought-after to develop new marketing techniques to rapidly build brands, products and leads, leads, leads, she spots trends and breaks a lot of marketing "rules" to deliver new results. Fun, engaging and a bit irreverent, Martha is passionate about the need for businesses to start talking to people the way they talk to each other---in lively, authentic conversations--and to tell stories that help the world understand why they are cool. Chris Williams started her career as a business builder much earlier than most--at the tender age of 9 she became the top seller in Girl Scout cookies. Chris moved on to more challenging opportunities, eventually becoming a successful sales manager and trainer at Xerox and building her own multimillion-dollar distributorship. After Chris graduated from the University of Oregon with a major in Marketing and Finance, she went straight to work for Xerox, serving as sales manager and district marketing manager. Year over year, her revenue growth topped 18%. Always in the President's Club, she not only trained over 400 sales reps and launched 48 products.
Content
- Intro
- Cover
- Title
- Copyright
- Dedication
- Table of Contents
- Foreword
- The Year of the Customer
- Part One: The Foundation
- Preeminence
- Positioning
- Product Funnel
- Revenue Modeling
- Extraordinary Offers
- Part Two: The Customer Activators
- The Power 100
- The Power Hour
- The Referral System
- Reviving the Dead
- Partner Up
- Off-Line and On-Line Networking
- Online Outreach
- Part Three: Expansion
- Support Systems
- Your Mini Marketing Plan
- Get Used To Success
- Now What?
- Epilogue
- About the Authors
- Resources
