The Myth of Media Globalization

The ongoing interconnection of the world through modern mass mediais generally considered to be one of the major developmentsunderpinning globalization. This important book considers anew theglobalization phenomenon in the media sphere.
Rather than heralding globalization or warning of its dangers,as in many other books, Kai Hafez analyses the degree to whichmedia globalization is really taking place. Do we have enoughevidence to show that there is a linear and accelerated movetowards transnationalization in the media?
All too often the empirical data presented seems rather moreanecdotal than representative. Many transborder media phenomena areoverestimated and taken out of the context of locally andnationally oriented mainstream media processes all over the world.The inherent danger is that a central paradigm of the socialsciences, rather than bearing scholarly substance, will turn out tobe a myth and even a sometimes dangerously ideological tool.
Based on a theoretical debate of media globalization, the workdiscusses most major fields of media development, including foreignreporting, satellite TV, film, internet, foreign broadcasting,media and migration, media policy and media economy. As animportant new contribution to timely debates, The Myth of MediaGlobalization will be essential and provocative reading forstudents and scholars alike.