Advertising In India
Trends And Impact
Published on 30. June 2005
88 pages
978-93-5128-709-4 (ISBN)
Description
The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.
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Book
09/2004
Kalpaz Publications
€72.71
Article exhausted; check different version
Person
By Om Gupta
Content
- Intro
- Cover
- Halftitle Page
- Title Page
- Copyrights Page
- Contents
- 1. Advertising, History, Changing Face and Ethics
- 2. Scanning Advertisements
- 3. Advertising Media, Agency Impact
- 4. Sex in Advertising
- 5. Advertising and Potrayal of Women
- 6. Impact of Advertising on Rural India
- 7. Targeting the Consumer
- 8. Importance of Business Communication
