Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
1st Edition
Published on 5. December 2014
198 pages
978-1-317-56585-7 (ISBN)
Description
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
File size
6,08 MB
ISBN-13
978-1-317-56585-7 (9781317565857)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Barrie Gunter | Adrian Furnham
Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
Book
10/2015
1st Edition
Routledge
€75.80
Shipment within 10-20 days
Barrie Gunter | Adrian Furnham
Consumer Profiles (RLE Consumer Behaviour)
An introduction to psychographics
Book
11/2014
1st Edition
Routledge
€205.80
Shipment within 10-20 days
Persons
Content
1. Introduction: Market Segmentation Strategies 2. History and Background of Psychographics 3. Personality Profiling of Consumers 4. Psychographic Systems for Consumer Profiling 5. Critique of Psychographics 6. Applications of Psychographics: i) Consumer Activity 7. Applications of Psychographics: ii) Media Markets 8. Application of Psychographics: iii) Consumer Sub-Groups 9. Putting Psychographics Into Practice
