Content Marketing For Dummies
Published on 4. May 2011
360 pages
978-1-118-09376-4 (ISBN)
Description
Get the whole picture and learn to create a successful onlinecontent marketing program
Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance.
* Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness
* Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid
* Shows how to create content and get it published online in longor short form
* Offers plenty of tips, case studies, and worksheets to ensuresuccess
Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.
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Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.
Content
Introduction.
Part I: Getting Started with a Content MarketingPlan.
Chapter 1: Defi ning the Content Marketing Opportunity.
Chapter 2: Creating a Content Marketing Strategy.
Chapter 3: Taking the First Steps to Executing Your ContentMarketing Plan.
Part II: Marketing with Long-Form Content.
Chapter 4: Introducing the Tools of Written Long-Form ContentMarketing.
Chapter 5: Using Video, Audio, Online Events, and E-Mail forLong-Form Content Marketing.
Chapter 6: Writing in Long Form for the Web.
Chapter 7: Taking Long-Form Web Content to the Next Level.
Part III: Marketing with Short-Form Content.
Chapter 8: Introducing the Tools of Short-Form ContentMarketing.
Chapter 9: Using Twitter and Creative Ideas for Short-FormContent Marketing.
Chapter 10: Writing in Short Form for the Web.
Chapter 11: Discovering Ways to Improve Short-Form ContentMarketing.
Part IV: Engaging in Online Conversations to ShareContent.
Chapter 12: Defi ning Conversational Content Marketing.
Chapter 13: Introducing the Tools of Conversational WebWriting.
Chapter 14: Getting the Most out of Online Conversations.
Part V: Achieving Long-Term Success.
Chapter 15: Integrating Your Content Marketing Efforts.
Chapter 16: Analyzing Results and Fine-Tuning Your Strategy.
Chapter 17: Building a Content Marketing Team.
Part VI: The Part of Tens.
Chapter 18: Ten Free Tools to Get Started with ContentMarketing.
Chapter 19: Ten Sites to Publish Your Content for Free.
Chapter 20: Ten Resources for Content Marketing Help.
Part VII: Appendixes.
Appendix A: Sample Content Marketing Quick Start Plans.
Appendix B: Glossary.
Index.
