Performance Measures and Benchmarking in Business Innovation
Published on 5. June 2009
137 pages
978-1-84855-759-8 (ISBN)
Description
The articles included in this e-book represent the state of the art in the development and application of performance measures and benchmarking in business innovation.
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Content
- Cover
- CONTENTS
- EDITORIAL ADVISORY BOARD
- Guest editorial
- Consequences of outsourcing for organizational capabilities
- Statistical modeling and probabilistic composition in the prediction of the customer lifetime value
- Residents' involvement in tourism and their perceptions of tourism impacts
- A new advertising effectiveness model for corporate advertising web sites
- Product variety: an auto industry analysis and a benchmarking study
- Benchmarking in service marketing - a longitudinal analysis of the customer
- Benchmarking Russian and Finnish food industry supply chains
- Predicting corporate failure: some empirical evidence from the UK
