The Strategy Planning Process
Analyses, Options, Projects
2nd Edition
Published on 18. April 2018
XX, 265 pages
978-3-662-56221-5 (ISBN)
Description
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
More details
Series
Edition
Second Edition 2018
Language
English
Place of publication
Berlin
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XX, 265 p. 120 illus.
File size
10,38 MB
ISBN-13
978-3-662-56221-5 (9783662562215)
DOI
10.1007/978-3-662-56221-5
Schweitzer Classification
Other editions
New editions
Rudolf Grünig | Richard Kühn | Dirk Morschett
The Strategy Planning Process
Strategic Analyses, Objectives, Options and Projects
E-Book
08/2022
3rd Edition
Springer
€58.84
Available for download
Additional editions
Book
04/2018
2nd Edition
Springer
€90.94
Article exhausted; check for reprint
Persons
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Richard Kühn is the founder and former director of the "Institute for Marketing and Strategic Management" at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
Prof. Dr. Richard Kühn is the founder and former director of the "Institute for Marketing and Strategic Management" at the University of Bern. He works as member of the Board and business consultant for important Swiss companies. He is the author of numerous publications in marketing and strategic management.
Content
Idea of Strategic Planning.- Strategic Documents and the Strategy Planning.- Initializing Strategic Planning.- Strategic Analysis at the Corporate Level.- Developing the Corporate Strategy.- Strategic Analysis at the Business Level.- Developing the Business Strategies.- Finalizing Strategic Planning.
