Process-based Strategic Planning
5th Edition
Published on 12. June 2008
XXVI, 364 pages
978-3-540-68583-8 (ISBN)
Description
A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved and contains new material.
More details
Series
Edition
5th ed. 2008
Language
English
Place of publication
Berlin
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Illustrations
XXVI, 364 p. 131 illus.
File size
3,99 MB
ISBN-13
978-3-540-68583-8 (9783540685838)
DOI
10.1007/978-3-540-68583-8
Schweitzer Classification
Other editions
New editions
Rudolf Grünig | Richard Kühn
Process-based Strategic Planning
E-Book
11/2010
6th Edition
Springer
€53.49
Available for download
Additional editions
Book
06/2008
5th Edition
Springer
€53.45
Article exhausted; check for reprint
Previous edition
Rudolf Grünig | Richard Gaggl
Process-based Strategic Planning
E-Book
12/2006
4th Edition
Springer
€52.99
Available for download
Persons
Content
Idea of strategic planning.- Strategies, strategic planning and success potentials.- Development of strategic planning.- Assessment of strategies.- Process of strategic planning and resulting documents.- Strategic documents as the result of strategic planning.- Process of strategic planning.- Strategic analysis and planning toolbox.- Project planning, analysis and mission statement revision.- Strategy project planning.- Strategic analysis.- Revision or production of the mission statement.- Developing the corporate strategy.- Defining the strategic businesses.- Assessing relevant industries with the help of competitive intensity models.- Setting up and assessing the portfolio of businesses.- Corporate strategy development process.- Developing the business strategies.- Generic business strategies.- Specifying business strategies at the level of the offer.- Specifying business strategies at the level of resources.- Business strategy development process.- Implementing, assessing and approving the strategies.- Defining the implementation.- Final assessment of strategies and implementation.- Formulating and approving the strategic documents.
