The Basics of Idea Generation

Preface -- Introduction -- Chapter I: Five Steps to Ideation -- Step I : Create an Opportunity Statement -- The Two Elements of Opportunity Statements -- Four Tips for Successful Opportunity Statements -- Step 2: Collect the Raw Material -- The "3 l's" Way -- Step 3: Hold an Idea Workout -- Setting Up the Idea Workout -- Creating an Idea-Prone Atmosphere -- Step 4: Evaluate the Ideas -- Reviewing Ideas -- Sorting Ideas -- Judging Ideas -- A Final Word -- Step 5: Implement the Ideas -- Selling the Idea -- POCA Cycle -- Chapter 2: 20 Ideation Tools and Techniques -- Using the 20 Tools and Techniques -- Benchmarking -- Brainstorming -- Brainwriting -- Catalyst Library -- Check Out the Competition -- Curiosity File -- Devil's Advocate -- Diagramming -- Disgruntled Employees and Customers -- Engage the Whole Brain -- The "F' Word -- Idea-Inspiring Places -- If Einstein Were Here -- Just Do It -- Manipulate Materials -- Metaphorical Thinking -- Mind Mapping -- Pay Attention -- Reporter's Questions -- Why Ask Why? -- Related Resources.