
Papers from the Alan Rawel CIPR Conference 2007
Description
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Content
- Cover
- CONTENTS
- EDITORIAL ADVISORY BOARD
- Public relations professional practice and the institutionalisation of CSR
- The negative communication dynamic
- Public relations models and persuasion ethics: a new approach
- "Corporate pathos": new approaches to quell hostile publics
- Perceptions and perspectives: corporate social responsibility and the media
- Reputation and ethical behaviour in a crisis: predicting survival
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