EUPRERA Conference 2013
Published on 9. February 2015
116 pages
978-1-78560-003-6 (ISBN)
Description
This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication.
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Content
- Cover
- Editorial advisory board
- A "practice turn" for global public relations: an alternative approach
- The German plagiarism crisis
- Mapping communication management competencies for European practitioners
- Advancing the country image construct from a public relations perspective
- Shock events and corporate announcements
- Tetra Pak Italy's ingredient branding: an exploratory case of strategic communication
