
Get Out the Vote
Description
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Persons
Alan S. Gerber is Sterling Professor of Political Science at Yale University and Director of the Institution for Social and Policy Studies.
Both authors are pioneers in the experimental study of voter turnout and have written widely on public opinion and elections.
Content
1. Introduction: Why Voter Mobilization Matters
2. Evidence versus Received Wisdom
3. Door-to-Door Canvassing
4. Leaflets and Signage
5. Direct Mail
6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
7. Electronic Mail, Social Media, and Text Messaging
8. Using Events to Draw Voters to the Polls
9. Using Mass Media to Mobilize Voters
10. Voter Registration and Voter Turnout
11. Strategies for Effective Messaging
12. What Works, What Doesn't, and What's Next
Appendixes
A Meta-Analysis of Door-to-Door Canvassing Experiments
B Meta-Analysis of Direct Mail Experiments
C Meta-Analysis of Phone-Call Experiments
Notes
Index
About the Authors
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