
Management Speak
Description
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Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.
Reviews / Votes
'In this groundbreaking book, David Greatbatch and Timothy Clark extend our understanding of the management guru phenomenon by focusing on the live oratory and presentations of the most accomplished speakers. Visual communication technology has enhanced rather than reduced the importance of the live presentation, and the authors demonstrate how skilled guru speakers use language to enthuse their audiences; build their personal reputations; attract and sustain a mass following; and enhance their star status.' - Andrzej Huczynski, Senior Lecturer in Organizational Behaviour, University of Glasgow'If you ever ask yourself why management gurus have such a strong impact on managers and the public with so little content, here is a book which provides a convincing answer.' - Alfred Kieser, Professor of Organizational Behavior, Mannheim University
'This excellent book offers a fascinating analysis of 'management speak' and a deft deconstruction of the tricks of the trade. Management gurus will never be quite the same again.' - John Heritage, University of California, Los Angeles
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Persons
Professor David Greatbatch is Managing director of Greatbatch Associates Ltd an independent consultancy specialising in research and evaluation in the fields of education and training, skills and learning, and communication. He is also a Special Professor in the School of Education at the University of Nottingham, where he is a member of the Centre for Developing and Evaluating Lifelong Learning (CDELL) and an associate of the Institute for Learning and Teaching in Higher Education (IRLTHE). He has previously held positions at the Universities of Oxford, London, Surrey and Warwick, and the Xerox Research Laboratory in Cambridge. He has published in journals such as American Journal of Sociology, American Sociological Review, Language in Society, Law and Society Review and Human Relations.
Content
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