
Doing Research in the Real World
Description
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Walking you through every step you need to take, it helps you build your knowledge of theory and methods and offers straightforward guidance to empower you to make good research decisions and learn best practice.
This fifth edition:
Draws on over 70 case studies of research in action to demonstrate potential pitfalls - and how to avoid them.
Adds a new chapter on data management, providing how-to guidance on storing your research data.
Provides more than 150 activities to help you develop your understanding of key concepts and advance your research methods knowledge.
Illustrates how research methods skills transfer to the workplace, helping you boost your employability.
Accompanied by online resources including videos, case studies and further reading that bring methods to life, this accessible book is still the definitive research companion for any student doing a research project.
Reviews / Votes
This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here - whether it be used as a reminder of terminology, or a quick introduction to a new field. -- Fiona Harris This stand-alone research handbook covers the basics, and beyond, of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track! -- Sharon du Plessis-Schneider This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike. I particularly like the breadth and depth with which all dimensions of the research process are addressed and explained. -- Thomas Garavan This textbook is unequivocally one of the best resources any student can own if they are required to do a research project or dissertation. This textbook is accessible to all and each chapter is written in a language that is plain, accurate and challenging in just the right quantities. Every element of the research process is clearly documented and discussed; many different types of research is included. -- Chelle Davison One of the best books about research design and methods - comprehensive and easy-to-comprehend. -- Marcin GrabowskiMore details
Other editions
Additional editions


Person
David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
Content
Part A: Principles and Planning for Research
Chapter 2: Theoretical Perspectives and Research Methodologies
Chapter 3: Selecting and Planning Research Proposals and Projects
Chapter 4: Research Ethics
Chapter 5: Searching, Critically Reviewing and Using the Literature
Part B: Research Methodology
Chapter 6: Quantitative Research Design
Chapter 7: Qualitative Research Design
Chapter 8: Mixed Methods Research Design
Chapter 9: Sampling Strategies
Chapter 10: Designing Descriptive and Analytical Surveys
Chapter 11: Designing Case Studies
Chapter 12: Designing Evaluations
Chapter 13: Action Research and Change
Part C: Data Collection Methods
Chapter 14: Questionnaires and Surveys
Chapter 15: Interviewing
Chapter 16: Non-Participant Observation
Chapter 17: Ethnography and Participant Observation
Chapter 18: Focus Groups
Chapter 19: Unobtrusive Measures
Chapter 20: Visual Research Methods
Chapter 21: Digital Research Methods
Chapter 22: Secondary Data and Research
Part D: Analysis and Report Writing
Chapter 23: Data Management
Chapter 24: Getting Started Using SPSS
Chapter 25: Analysing and Presenting Quantitative Data
Chapter 26: Getting Started Using NVivo
Chapter 27: Analysing and Presenting Qualitative Data
Chapter 28: Writing Up the Research
Chapter 29: Preparing for Presentations and Vivas
System requirements
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Copy protection: Watermark-DRM (Digital Rights Management)
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