Web mining applications in e-commerce and e-services
Published on 18. April 2008
168 pages
978-1-84663-979-1 (ISBN)
Description
Among all of the possible applications in web research, e-commerce and e-services have been identified as important domains for web mining techniques (Kohavi et al., 2004). Web mining techniques also play an important role in e-commerce and e-services, proving to be useful tools for understanding how e-commerce and e-service web sites and services are used, enabling the provision of better services for customers and users. Thus, this publication focuses on web-mining applications in e-commerce and e-services.
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Content
- Cover
- CONTENTS
- EDITORIAL ADVISORY BOARD
- Web-mining applications in e-commerce and e-services
- Interest mining in virtual learning environments
- An application of web-based data mining: selling strategies for online auctions
- Mining e-services in P2P-based workflow enactments
- An overview of web mining in societal benefit areas
- Extracting inter-firm networks from the World Wide Web using a general-purpose search engine
- Perceptual navigation in web mining
- Locating online loan applicants for an insurance company
- A rapid egocentric search scheme using authority estimation in blog space
- eLORM: learning object relationship mining-based repository
- The plausibility of computing the h-index of scholarly productivity and impact using reference-enhanced databases
- Book reviews
