Designing for the Digital Age
How to Create Human-Centered Products and Services
Published on 25. March 2011
768 pages
978-1-118-07988-1 (ISBN)
Description
Whether you're designing consumer electronics, medicaldevices, enterprise Web apps, or new ways to check out at thesupermarket, today's digitally-enabled products and servicesprovide both great opportunities to deliver compelling userexperiences and great risks of driving your customers crazy withcomplicated, confusing technology.
Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project management,user research, and consensus-building. This comprehensive,full-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and design,collaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.
Reviews / Votes
"Kim's book is nothing less than a complete handbook for anentire profession. Kim's unique background in the practice,pedagogy, and epistemology of the design business has given her theexperience needed to write the ultimate 'how-to' book.Every step in this fascinating and multi-faceted discipline isdescribed in detail in simple, readable prose, richly illustratedwith examples taken from real products, real clients, and realdesign problems. This book is comprehensive in its scope,exhaustive in its depth, authoritative in its practice, andpriceless in its wisdom. I've no doubt that this will becomethe most dog-eared, annotated and worn-from-many-readings volume inyour library." --Alan Cooper, bestselling author of TheInmates Are Running the Asylum and About Face 3: TheEssentials of Interaction Design "Kim is one of the brightest minds in the world of userexperience design. Her work on Goal-Directed Design and personadevelopment has set a standard." --Jared Spool, FoundingPrincipal, User Interface EngineeringMore details
Other editions
Additional editions
Book
03/2009
Wiley
€65.00
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Persons
Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and asa speaker at conferences and companies around the world.
Content
Foreword.
Introduction.
1 Goal-Directed Product and Service Design.
2 Assembling the Team.
3 Project Planning.
4 Research Fundamentals.
5 Understanding the Business.
6 Planning User Research.
7 Understanding Potential Users and Customers.
8 Example Interview.
9 Other Sources of Information and Inspiration.
10 Making Sense of Your Data: Modeling.
11 Personas.
12 Defining Requirements.
13 Putting It All Together: The User and Domain Analysis.
14 Framework Definition: Visualizing Solutions.
15 Principles and Patterns for Framework Design.
16 Designing the Form Factor and Interaction Framework.
17 Principles and Patterns in Design Language.
18 Developing the Design Language.
19 Communicating the Framework and Design Language.
20 Detailed Design: Making Your Ideas Real.
21 Detailed Design Principles and Patterns.
22 Detailed Design Process and Practices.
23 Evaluating Your Design.
24 Communicating Detailed Design.
25 Supporting Implementation and Launch.
26 Improving Design Capabilities in Individuals andOrganizations.
Index.
