
Data Duped
Description
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Data Duped is a book about how we are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines and social media posts, there is no shortage of confusing or misleading information. Numbers are used to manipulate our decisions and impact our lives in ways that may not be immediately apparent. Data Duped will help you avoid being fooled by these messages and to develop a sense of 'data defense' by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism.
Data Duped guides readers to discern the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels alongside practical and relatable examples, readers will learn how to spot the 'malarkey' from the truth and how to avoid being hoodwinked by misinformation.
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Persons
Jeffrey D. Camm is the Inmar Presidential Chair in Analytics, and the Academic Director of the Center for Analytics Impact at the Wake Forest University School of Business. He has consulted for numerous corporations including Procter and Gamble, Owens Corning, GE, Duke Energy, Tyco, Ace Hardware, Starbucks, Kroger, and others. In 2016, he received the Kimball Medal for service to the Operations Research profession and in 2017 he was named an INFORMS Fellow. He is coauthor of ten books in statistics, management science and analytics. He lives in Winston-Salem, North Carolina.
Content
- Intro
- Prologue
- 1 Who Are You?
- 2 The Data Age and You
- 3 Data Defense Strategies
- 4 Data Duped in Media Reality Checks for News and Marketing
- 5 Everyday Decisions
- 6 Making Big Decisions
- 7 Analytics at Work How to Be a Better Decision Maker, Look Smart, and Impress Your Boss
- 8 All the Patterns We Shall See How Our Beliefs and Bias Can Cloud Our Decisions
- 9 Calling Out the Data Dupe Addressing Misleading Data and Changing People's Beliefs
- 10 Put a Little Data in Your Life
- Notes
- Index
- About the Authors
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