
The Internet As A Diverse Community
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The Internet as a Diverse Community provides readers with a framework for analyzing and selecting between many different Internet choices. It explores issues from a social-impact perspective, using examples from a variety of contexts and firms around the world. The work also offers a wealth of new social theory on such topics as moral and ethical issues and the opportunities, choices, and challenges the Internet offers for consumers, investors, managers, and public policy decision makers. It examines the current and future challenges that computer-mediated technologies present, and sets forth new theoretical perspectives on such areas as multimedia and the profit-maximizing firm; the Internet and the private user; managing multimedia productively; and the social and moral costs of various Internet options and choices. Taken as a whole, this resource provides valuable insights on the Internet and is essential reading for business, telecommunication, public policy, and technology decision makers around the globe.
Reviews / Votes
"Gattiker's real contribution in this text is putting together in one work the basics necessary to understand CMC and the Internet."-Communication Theory
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