Changing Minds
The Art and Science of Changing Our Own and Other Peoples Minds
Published on 1. September 2006
272 pages
978-1-63369-065-3 (ISBN)
Description
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.
Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
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Book
09/2006
Harvard Business Review Press
€26.50
Shipment within 10-20 days
Person
Gardner, Howard
Content
- Intro
- Contents
- Preface
- Chapter 1: The Contents of the Mind
- Chapter 2: The Forms of the Mind
- Chapter 3: The Power of Early Theories
- Chapter 4: Leading a Diverse Population
- Chapter 5: Leading an Institution: How to Deal with a Uniform Population
- Chapter 6: Changing Minds Indirectly--Through Scientific Discoveries, Scholarly Breakthroughs, and Artistic Creations
- Chapter 7: Mind Changing in a Formal Setting
- Chapter 8: Mind Changing Up Close
- Chapter 9: Changing One's Own Mind
- Chapter 10: Epilogue: The Future of Mind Changing
- Appendix
- Notes
- Index
- About the Author
