
Direct Selling Success
Description
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Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now he's at it again with the long-waited sequel: Direct Selling Success. This all-new book is the ultimate textbook on creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, becoming a rock star recruiter--to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
Since Randy's previous book took the profession by storm, there have been significant changes to the business that demand a fully up-to-date sequel: Regulatory oversight of the industry has increased dramatically, it's now much trickier to make simple product or income claims, and distributors are hungry for the right information on how to get it done. The business model has gained widespread public acceptance--it's now common for industry companies to secure naming rights for sports arenas and sponsor major league teams. Even Warren Buffet and Forbes Magazine promote the business. More and more people are taking on side hustles and are considering or already in the business.Maybe the biggest change is the impact of e-commerce, social media, and mobile apps on the business today. Randy's up-to-the-minute book explains how you can become successful in this new environment. The need for expert, proven guidance on the Direct Selling and Network Marketing profession has never been greater than right now. Direct Selling Success will help you:
* Choose the best company for you
* Locate the best candidates
* Become a Rock Star recruiter
* Design your system to create maximum duplication
* Employ the latest e-commerce and social media marketing techniques to grow your business
* Conduct powerful persuasive presentations
* Become a positive, dynamic leader for your team
The Direct Selling industry continues to experience robust growth. The opportunity to generate passive income and create complete financial freedom is immense under current conditions. Direct Selling Success is a must-have resource for anyone who wants to build a team of customers and distributors that will generate residual income for years to come.
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Content
- Intro
- Direct Selling Success: From Amway to Zombes
- Contents
- Introduction: Dream Big, Act Deliberately
- Chapter 1 The #1 Secret for Creating Prosperity
- What You Don't Need
- You Don't Need Experience
- You Don't Need a College Degree
- You Don't Need Lots of Money
- You Don't Need Selling Skills
- What It Takes to Succeed
- Everyone in This Group Is a Dreamer
- Everyone in This Group Is a Critical Thinker
- Everyone in This Group Is a Worker
- Everyone in This Group Is a Good Teacher
- Everyone in This Group Is Also a Student
- Everyone in This Group Is a Leader
- Chapter 2 R.I.P. MLM
- Leveraged Sales
- 1. If You Want to Build a Leveraged Sales Business, You Have to Sell
- 2. Stop Being so Gullible
- 3. Protect Yourself and Your Team Against the Cottage Industry of Parasites that Latch Onto Our Profession to Make Money Off Of You
- 4. Stop Trying to Compete with the Bad Guys
- 5. Stop Promoting Five- and Six-figure Monthly Incomes
- 6. Stop Job-shaming, Education-shaming, and Promoting to the Lowest Common Denominator
- Chapter 3 Choosing the Right Company for You
- Illegal Pyramids versus Legitimate Pay Plans
- 1. Substantial Sales of Products or Services to Ultimate Users
- 2. Commissions Should Be Paid Only on Product Volume, Never on "Headhunter" Fees
- 3. Make Money from the Mine, Not the Miners
- 4. Inventory Repurchase Requirements
- Other Questionable Clubs
- Finding the Right Fit
- The Product. The Product. The Product.
- The Most Marketable Product Lines Are Unique, Exclusive, and Highly Consumable
- Your Sponsor and Sponsorship Line
- Examining the Company
- Startup Versus Established Company
- Debt, Cash, and the Company's Capital
- Management Depth
- Support Structure
- Evaluating Compensation Plans
- Keeping the Trains Running on Time
- Final Thoughts on Selecting a Company
- Chapter 4 The Secret to Lightning-Fast Growth
- The Mindset to Make It Happen
- A Real Commitment
- Build the Foundation
- Activation Order Placed
- Set Up Your Autoship
- Learn Your Back Office
- Connect with Your Sponsorship Line
- Review the Company Policies
- Apply for a Business Credit or Debit Card
- Book Yourself for the Next Major Event
- Set Your Goals
- Schedule Your Business-Building Time
- Purchase Your Business-Building Tools
- Complete Your Candidate List
- Commit to Doing a Major Blast
- Chapter 5 How to Construct a "Bullet-Proof" Duplicable System
- Truth 1: It doesn't matter what works. A lot of stuffworks. What really matters is what duplicates.
- Truth 2: If you "drive" lines, they won't duplicate. You have to build them with people and process.
- Truth 3: The closer you adhere to "the formula," the stronger your duplication will be.
- Truth 4: You can make the best decisions only if you're working from a valid sample.
- Truth 5: Your system should be based on the premise that all team members practice three actions simultaneously. Those actions are study, do, and teach.
- Truth 6: Make all recruiting interactions dependent on a third-party tool.
- Truth 7: Open people
- don't close them.
- Delineate the System
- The Secret is the System
- Components of a Duplicable System
- Some Final Thoughts
- Chapter 6 Building Gargantuan Customer Volume
- Volume-Building Tips
- Have a Killer "Turn" Question
- Deliver Their First Order to Them Personally
- Have Price and Value Comparisons
- Keep a Tickler File for Follow-Up
- Stock Sufficient Basic Inventory
- See If There's a "Killer" Product Demonstration for Your Presentations
- Smother Your Customers with the Personalized Attention They Won't Get Anywhere Else
- The Leverage Factor
- Chapter 7 How to Prospect Brilliant Talent
- Practicing Good Ethics
- Develop the Mindset of an Elite-Level Recruiter
- Meeting New People
- Working a Candidate List
- Extending an Invitation
- A Few Key Thoughts to Revisit
- Chapter 8 The Science of Successful Recruiting
- Conducting Home Meetings
- Conducting One-on-Ones
- For Large-Venue Presentations
- Room Setup
- Other Setup Notes
- The Meeting Itself
- Conducting Online Presentations
- Option 1: Traditional Meeting
- Option 2: Weekly Leadership School
- My Preference
- Supporting Your Retailers
- Bonus Tips on Presenting and Enrolling
- Bonus Tip Number One
- Bonus Tip Number Two
- Bonus Tip Number Three
- Bonus Tip Number Four
- Bonus Tip Number Five
- Chapter 9 Harnessing E-Commerce and Social Media to Explode Growth
- Embracing e-Commerce, Technology, and Social Media
- Looking at the Potential in Growing Markets
- Focusing on Functionality and Processes
- Building Volume with Social Media
- Compelling Profiles
- Low-Key Independent Distributor Advertising
- Live Online Streaming Presentations
- Prerecorded Streaming Presentations
- Online Sample Offers
- Online Product Trial Offers
- Creating Free Information Funnels
- Creating Product Benefit-Centered Groups
- Creating Branded Reseller Social Media Accounts
- Chapter 10 Creating Sustainable Duplication and Profound Depth
- Building Lines versus Driving Lines
- Building Blocks
- Contrast That with Driving a Line
- Securing a Line
- Lead by Example
- Getting People Past the Break-Even Point
- Chapter 11 Building a Business the Sun Never Sets On
- Looking at Long Distance Lines
- Long Distance Drawbacks
- Long Distance Benefits
- Starting a New Line
- Follow the Market
- When You Have Contacts in a New Market
- Traveling for Leverage
- Attracting Emerging Leaders
- Chapter 12 Leadership Landmines That Kill Growth
- The Martyr
- The Tactician
- The Messiah
- The Social (Media) Butterfly
- The Mad Genius
- The Follower
- The Moth
- The Ostrich
- The Prince(ess) of Darkness
- The Party Animal
- The Sales Pro
- The BFF
- The Blind, Hungry Dog in a Butcher Shop
- The Renegade
- The Hometown Prophet
- The Shrewd Investor
- The Helicopter Sponsor
- The Hollywood Director
- The Con Man (Woman)
- Chapter 13 Building Your Personal Leadership Brand
- Dynamics of Personal Branding
- The Real Truth on Branding
- Positioning Yourself as a Leader
- 1. Photo Shoot
- 2. Your Story
- 3. Your Bio
- Chapter 14 How You Become a Positive, Powerful Leader
- Stepping into the Rare Air of Leadership Greatness
- Build a Dream Bigger Than the Team
- Demonstrate Your Commitment
- Maintain Laser Focus
- Practice Inclusion
- Practice Exclusion When Appropriate
- Place Expectations on People
- Repeat Core Messages
- Create Intensity
- Provide Game Plans
- Offer Recognition and Rewards
- Use Group Dynamics and Social Proof
- Practice Two-Category Coaching
- Practice Accountability
- Operate with Integrity
- Be a Facilitator
- Don't Threaten People's Financial Security
- Give Assignments
- Lead the People-Manage Their Conflicts
- Challenge People
- Chapter 15 Building Belief in Your Team
- 1. Posture
- 2. Image Matters
- 3. Building through Events
- The Magic of 100
- 4. Personal Development
- 5. How Consistent Are You?
- 6. What's Your Level of Commitment?
- 7. Sacrifice
- Chapter 16 How to Create a Leadership Factory
- Teaching Others How to Think
- Investing in Leaders
- Five Foundational Premises
- The Leadership Development Path in Leveraged Sales
- Follow the System
- Monthly Counseling
- Dealing with Mistakes from On High
- Structuring Events
- Have a Defined Leadership Track
- Impose the Death Penalty Where Appropriate
- The Four Levels of Leadership
- Chapter 17 Becoming Wealthy, Not Just "Instagram Rich"
- The Hierarchy of Selling the Dream
- Chapter 18 The Brutal Truth Nobody Else Will Tell You.
- Recommended Resources
- "Did This Guy Write Anything Else?"
- Acknowledgments
- About the Author
- Index
- EULA
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