Orality
The Power of the Spoken Word
Published on 21. September 2004
XII, 188 pages
978-0-230-51011-1 (ISBN)
Description
Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.
Reviews / Votes
'a thought-provoking view on the centrality of orality from a cross-cultural perspective.' - Luna Beard, Linguist List
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Book
09/2004
Palgrave Macmillan
€53.49
Shipment within 10-20 days
Person
GRAHAM FURNISS is Professor of African Language Literature at the School of Oriental and African Studies, University of London, UK. He is the author of
Poetry, Prose and Popular Culture in Hausa
and Co-Editor of
African Broadcast Cultures
;
Power, Marginality and African Oral Literature
; and
African Languages, Development and the State
.
Content
Introduction The Oral Communicative Moment Cultural Parameters of Speech: Genre, Form, Aesthetics Insertion into the Social: Constituting Audiences, Audience Cultures and Moving from the Private to the Public Ideology and Orality Academic Approaches to Orality Concluding: On the Centrality of the Evanescent Appendix A: Sir Geoffrey Howe's Resignation Speech, 1990 Appendix B: Hubert Humphrey's Speech to the 1948 Democratic National Convention References Index
