Advances in Affective and Pleasurable Design

Name: Advances in Affective and Pleasurable Design | Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design, July 24-28, 2019, Washington D.C., USA
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Proceedings of the AHFE 2019 International Conference on Affective and Pleasurable Design, July 24-28, 2019, Washington D.C., USA

Shuichi Fukuda(Editor)

Springer (Publisher)

1st Edition

Published on 5. June 2019

XIII, 432 pages

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978-3-030-20441-9 (ISBN)

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Content

Intro
Advances in Human Factors and Ergonomics 2019
Preface
Contents
Affective and Emotional Design
Evaluating Similarities in Visual Product Appearance for Brand Affiliation
Abstract
1 Introduction
2 Similarity in Terms of Brand Affiliation
2.1 Types of Product-Related Similarity
2.2 Brand Levels in Product Design
2.3 Product-Related Similarity for Brand Affiliation
3 Visual Product Appearance
3.1 Substructures of Product Design
3.2 Brand Affiliation of the Substructures and Focus on Shape
4 Analysis of Study Parameters
5 Conclusion and Outlook
References
Emotion Measurement from Attention Analysis on Imagery in Virtual Reality
Abstract
1 Introduction
2 Related Work
3 Playful Assessment with Affective Images
3.1 Pairs Game for Emotion Measurement
3.2 Affective Image Database
3.3 Additional Assessment
4 Experimental Results
4.1 Technical Specifications
4.2 Descriptive Statistics
4.3 Inferential Statistics
5 Conclusions and Future Work
Acknowledgments
References
Engineering for Tomorrow: Make It Simpler and More Enjoyable
Abstract
1 Introduction
2 Engineering Yesterday and Today
3 We Are Physical, So Are Our Environments
4 Singularity
5 Unemployment Issue
6 From Product Value to Process Value
6.1 Lego
6.2 Japanese "Do"
6.3 Brazing
7 Work for "Self"
8 Simple and Enjoyable Engineering: Let Us Explore and Expand the New Frontier
9 Summary
References
Designing Emotional Product Design: When Design Management Combines Engineering and Marketing
Abstract
1 Introduction
2 Paper Objective
3 Shaping Emotion in the Design and Consumption of Products
3.1 Discussions Amongst Philosophers and Psychologists
3.2 The Notion of Emotion in the Context of Product Design
4 Emotion in Design Management
5 Emotion in Engineering
5.1 Ergonomics - Seeking to Elicit Emotions from the Consumer
5.2 Kansei Engineering - Measuring Human Interaction with Products
6 Emotion in Marketing
6.1 Impulse Buying - How to Delight Consumers
6.2 Branding - Creating Emotional Engagement with Companies
7 Designing Development of Developing Design
7.1 Scholarship of Design as an Academic Discipline
7.2 Future of Emotional Product Design
8 Conclusion
References
Evaluating the Interaction Between Human Walking and Two-Dimensional Emotion Variation by Using Physiological Signals
Abstract
1 Introduction
2 Explore Relationship Method Using Two Maps
2.1 Two-Dimension Emotion Map
2.2 Two-Dimension Walking Condition Map
3 Walking-Emotion Relationship Experiment
3.1 Experimental Scenario and Protocol
4 Evaluating the Relationship Using Corresponding Results
5 Results and Discussion
5.1 Corresponding Results Between Walking and Emotion
5.2 Discussion of the Corresponding Results
6 Conclusion
References
The Influence of Culture in Product Form Preference as Momentary Experience in Online Shopping
Abstract
1 Introduction
2 Method
2.1 Three Types of Product Form
2.2 Product Selection
2.3 Apparatus
2.4 Participants
3 Result
4 Discussion and Conclusion
Acknowledgement
References
Design and Research of Infusion Assistant Products for Children: Take the Design of Children's Infusion Hand Plate and the Mask of Medical Staff as an Example
Abstract
1 Introduction
2 The Purpose and Significance of the Study
3 Research Process
4 Literature Reviewed
4.1 Research on Emotional Design
4.2 Research on the Current Situation of Children's Infusion Aided Products Design
5 Design Investigation
5.1 Overview of Children's Infusion Hand Plate
5.2 User Survey
5.2.1 Investigation and Analysis on the Pain Points of Children's Infusion
5.2.2 Analysis of Parents' Interview
5.2.3 Interview and Analysis of Medical and Nursing Staff
5.3 Design Position
5.3.1 User Position
5.3.2 Product Position
5.4 Size Analyze
6 Product Design
6.1 Design of Children's Transfusion Hand Plate
6.1.1 Design Concept
6.1.2 Selection and Comparison of Grass Models
6.1.3 Display of Effect Pictures
6.1.4 Effect Picture of Medical Staff Mask
6.1.5 Effect Diagram
6.1.6 Product Color Matching Design
7 Design Physical Model and Feasibility Assessment
8 Summary
References
Emotional Interaction Design
Time Consciousness in Relation to Emergent Typography
Abstract
1 Introduction
1.1 Gestalt Theory and Reading Patterns in the Context of Cognitive Psychology
1.2 The Neurology of Ambiguity
1.3 The Interplay Between Protensions and Retention in the Context of Phenomenology
2 Quality Time
3 The Perception of Time Intensity and Time Extensity
4 Towards a Descriptive Model of Time Perception
5 Time Perception and Time-Based Typography
6 Conclusion
References
A Big Shift in Engineering: From Product to Society
Abstract
1 Humans and Products Work Together
2 From Reproducibility to Adaptability
3 From Outside of the System to Inside
4 From Explicit to Tacit World
5 From Conversation to Communication
6 Living and Nonliving Things Work Together in the Same Team
7 Summary
References
Influence of Visual Non-verbal Information on Information Transmission to Audience
Abstract
1 Introduction
2 Previous Research and Research Objective
2.1 Previous Research: Influence of the Representation of the Speaker's Figure on Information Transmission [7]
2.2 Research Objective
3 Evaluation Experiment
3.1 Presentation Videos
3.2 Experimental Method
3.3 Questionnaire and Test Items
4 Experimental Results
4.1 Feeling of Transmission
4.2 Degree of Transmission
4.3 Impressions
4.4 Memorability
5 Conclusion
Acknowledgements
References
Development of a Pupil Response System with Empathy Expression in Face-to-Face Body Contact
Abstract
1 Introduction
2 Analysis of Pupil Response During Body Contact
2.1 Experimental Method
2.2 Analysis of Pupil Response
3 Pupil Response System with Empathy Expression
3.1 Concept
3.2 Development of the System
4 Conclusion
Acknowledgments
References
An Experimental Study on Evaluating Glare in Blue Light Exposure
Abstract
1 Introduction
2 Proposal of Blue Light Exposure to Improve Intellectual Concentration
2.1 Principle of Intellectual Concentration Improvement by Blue Light Exposure
2.2 Design of Blue Light Source
3 Glare Evaluation Experiment
3.1 Purpose and Outline of Experiment
3.2 Methods
3.3 Results
3.4 Discussions
4 Conclusion
Acknowledgments
References
User-Centered Design Research: Case Study of Baby Bottle Sterilizer Design
Abstract
1 Introduction
2 Analysis of Users
2.1 User Group Analysis
2.2 User's Purchasing Psychological Needs
2.3 Actual Use of the Product
3 Market Research
3.1 Basic Overview Disinfection Cabinet
3.2 Current Disinfection Technology
3.3 China Disinfection Cabinet Industry Status
4 Product Design
4.1 Design Strategy
4.2 Appearance Design
4.3 Structural Design
5 Consumer Psychology and Marketing
5.1 Accurate Market Positioning
5.2 Personalized Product Design
5.3 Advertising with Emotional Persons
6 Design Reflection
7 Summary
References
Sensory Engineering and Emotion
Sensory Engineering in the IoT Connected Society
Abstract
1 Engineering Yesterday and Today
2 From Functions to Adaptability
3 From Verbal to Nonverbal
4 From Hard to Soft
5 Holistic Sensor
6 Emotion
7 Summary
References
Artificial Intelligence and Natural Intelligence
Abstract
1 We're Physical, and so is Our Environment (Kevin Ashton)
2 Mind
3 Knowledge and Wisdom
4 Soft Robots
5 Changes Yesterday and Today
6 From Outside to Inside
7 From System Identification to System Creation
7.1 System Identification
7.2 System Creation
8 Summary
8.1 Engineering as Is
8.2 Engineering to Be
8.3 Final Remark
References
Evaluation of Emotions Induced by 2D and 3D Video Systems in a Two-Dimensional Emotion Space
Abstract
1 Introduction
2 Principle of NIRS Analysis
3 Affect Grid Method
4 Semantic Differential (SD) Method
5 Physiological Index Measurement Experiment During Video Viewing
6 Statistical Analysis Method
7 Results
7.1 Result of Subjective Index
7.2 Result of Physiological Index
8 Discussion
9 Conclusion
Acknowledgements
References
Evaluation of Feel of Fishing Reel by Elucidating the Relationship Between Tactile Sensation and Gear Vibration
Abstract
1 Introduction
2 Design of Tooth Flank of Face Gear for Generating High Mesh Frequency Vibration
2.1 Method for Generating High Mesh Frequency Vibration
2.2 Design of Groove Width and Number of Grooves by 3D Simulation
3 Investigation of Influence of Number of Grooves Using Vibration Simulator
3.1 Design of Experiment
3.2 Results of Experiment
4 Elucidation of the Phenomenon of Vibration Sensation Improvement
4.1 Elucidation of Phenomenon Based on Transient Response
4.2 Meaning of Tactile-Response Delay Time
4.3 Validation of Concept of Tactile-Response Delay Time
5 Conclusion
References
Motivation Engineering in Healthcare
Evaluation of Psychological Emotions During Fragrance Exposure by Chaotic Analysis of Fingertip Plethysmography
Abstract
1 Introduction
2 Purpose of the Experiment
3 Experimental Environment
4 Experimental Device
5 Experimental Method
5.1 Odor Cell Determination
5.2 Flow of Experiment
6 Analysis Method
6.1 Determination of Embedding Time
6.2 Measurement of Fluctuation of Attractor by Lyapunov Index
7 Experimental Results
7.1 Relationship Between Odor Intensity and Essential Oil Concentration
7.2 Relationship Between Sensory Strength of Odor and Comfort/Discomfort
7.3 Relationship Between Attractor Fluctuation and Pleasure/Discomfort Values
8 Discussion and Conclusion
References
Improvement of Health Behavior Based on Health Information Feedback
Abstract
1 Introduction
2 Framework of Health Information Feedback
3 Health Information Feedback Using Digital Signage
3.1 Activity Meter with BLE Communication
3.2 Analysis of Cumulative Number of Steps
3.3 Push Type Digital Signage
4 Evaluation Experiment
4.1 Experimental Method
4.2 Experimental Result
5 Conclusions
Acknowledgements
References
Analysis of Answering Time Data for Cognitive Task to Investigate Intellectual Concentration
Abstract
1 Introduction
2 Cognitive Model and Analysis Method
2.1 Working State Model Considering Concentration Depth
2.2 Answering Time Data Fitting Method
3 Data Analysis
3.1 Experimental Data Details
3.2 Results and Discussion on Working Environment
3.3 Results and Discussion on Working Motivation
4 Conclusion
Acknowledgments
References
Affective Value and Kawaii Engineering
Gender Differences in the Influence of Interaction with Product Information on Selection Results
Abstract
1 Introduction
2 Related Studies
3 Experimental Method
4 Experimental Result
5 Analysis Method
6 Analysis Result and Discussion
7 Conclusion
References
Communication in Which Ambiguity Triggers Value Creation
Abstract
1 Introduction
2 Manufacturing in Which Ambiguity is a Source of Risk
3 Manufacturing in Which Ambiguity Leads to Value Creation
4 Value-Creating Communication
5 Concluding Remarks
References
Evaluation of Kawaii Feelings Caused by Stuffed Animals to Reduce Stress
Abstract
1 Introduction
2 Preliminary Experiment
2.1 Objective
2.2 Experimental Method
2.3 Experimental Results
3 Experiment
3.1 Objective
3.2 Method
3.3 Analysis Results
4 Discussion and Conclusion
References
The Analysis of Kawaii Fashion in Thailand and Japan Using Colorfulness Metrics
Abstract
1 Introduction
2 Research Objective
3 Related Works
4 Research Method
4.1 Data Collection
4.2 Data Preprocessing
4.3 Data Analysis
5 Result and Discussion
6 Conclusion and Future Work
Acknowledgment
References
Gamified Sharing Economy: The Role of Game Elements in Sharing Economy
Abstract
1 Introduction
2 Sharing Economy
3 Gamification
4 Method of Study
5 Airbnb
6 Role of Game Elements
6.1 Badges
6.2 Constraints and Challenges
6.3 Emotions
6.4 Relationships/Social Comparison
6.5 Feedback
6.6 Rewards/Virtual Goods
7 Conclusion
Acknowledgements
References
Research on Platform Design with Tolerance of Non-errors in Users Successive Designing
Abstract
1 Introduction
2 Methodology and Discussion
3 Conclusion
Acknowledgements
References
Analysis of Color Language in Poster Design
Abstract
1 Summary of the Research on Poster Color Language
2 The Function and Effect of Color Language
2.1 Color Language Fostering Environment Atmosphere
2.2 Color Language Triggers Emotional Resonance
2.3 Color Language Communication Information Exchange
3 Coloring Language of Posters
3.1 Color Language Communication Information Exchange
3.1.1 Vibration Effect of Color
3.1.2 Application of Op Art in Poster Colors
3.1.3 Contrast Color Applied in the Poster
3.2 Similar Colors Emphasize Theme Expression
3.2.1 Similar Colors in Poster Design Applications
3.2.2 Color Personality Language
4 Constellation Poster Design in Color Language
4.1 Analysis of Constellation Characteristics and Their Representative Colors
4.2 Constellation Poster Design
5 Summary
References
Case Study on Innovative Design of PTC Peripheral Products Based on Caring People
Abstract
1 Introduction
2 Design Project Introduction
2.1 PTC Thermal Materials and Principles
2.2 The Main Features of PTC
2.3 Thematic Design Activities
2.3.1 Design Preparation Stage
2.3.2 Design Implementation Phase
2.3.3 Design Display Evaluation Verification Phase
3 Thematic Design Results Show
3.1 Case: Multi-function PTC Heating Penholder [7]
3.1.1 Competitive Product Analysis
3.1.2 Disadvantages of the Prior Product
3.2 Design Analysis
3.2.1 Design Ideas
3.2.2 Design Effect Display
3.2.3 Advantages of This Design
3.2.4 Key Points of This Design Concept
3.2.5 Related Design Studies
4 Conclusion
Acknowledgments
References
Effects of Mobile Application Icon Complexity and Border on College Students' Cognition
Abstract
1 Introduction
2 Method
2.1 Design
2.2 Materials
2.3 Participants
2.4 Procedures
3 Results
3.1 Response Time
3.2 Error Times
4 Discussion
5 Conclusions
Acknowledgments
References
Affective Design of a Tailor Made Product Led by Insights from Big Data
Abstract
1 Introduction
2 Research Methods
2.1 Raw Data Acquisition and Pre-processing
2.2 Data Analysis
3 Research Result
4 Discussion
5 Conclusion
Acknowledgments
References
Kansei Engineering
Role of Narratives in Visualizing Product Form
Abstract
1 Product Form and Narrative
2 Visualizing Product Form
3 Role of Narrative
4 Conclusion
References
Kansei Engineering and Quality Function Deployment: Development of Methodology for the Identification of User-Centralized Project Improvements
Abstract
1 Introduction
1.1 Methodology Under Study
1.2 Goals
2 Methods
2.1 First Objective
2.1.1 Definition of the Kansei Methodology
2.1.2 Definition of Quality Function Deployment
2.1.3 Method of Four Phases
2.2 Second Objective
2.2.1 Methodological Integration
2.2.2 Presentation of the Three Phases of the Methodology for Integration
2.2.3 Applications of Techniques and Results Expected by Phases
3 Conclusions
References
Five Years of Hiroshima Kansei Innovation Council: Local Government Promotion Activities of Kansei Engineering and Ergonomics to Local Industries
Abstract
1 Introduction
2 Activities
2.1 Kansei Innovation Lecture Series and Publications
2.2 Supporting Monitor Panel and Evaluation Experiments
2.3 Matching with Experts
2.4 Cooperating with Different Organizations
3 Product Development Cases
3.1 Hand Grip Poles from Sunpole Co. Ltd.
3.2 Food Packaging Development at Hirotsuku Co. Ltd.
3.3 Hygiene White Cap Improvement at Shigemori Co. Ltd.
4 Conclusion
References
A Case Study on Turkish Tea Glasses and Kansei Engineering
Abstract
1 Introduction
2 Methodologies
2.1 Spanning the Semantic Space
2.2 Collection of Specimens
2.3 Spanning the Space of Properties
2.4 SD Survey
2.5 Subjects
2.6 Synthesis
3 Findings
3.1 Affective Dimensions
3.2 Factor Analysis
3.3 Principle Component Analysis (PCA)
3.4 Partial Least Square (PLS)
4 Conclusion
5 Discussion
References
2D FFT and AI-Based Analysis of Wallpaper Patterns and Relations Between Kansei
Abstract
1 Introduction
2 Kansei Evaluation Experiment and Analysis of Wallpaper
2.1 Kansei Evaluation Experiment
2.2 Analysis with PCA and QT1
2.3 Texture Analysis with 2D FFT and Relations Between Kansei
2.4 Convolutional Neural Network Learning of Wallpaper Patterns and Relations Between Kansei
3 Conclusion
References
Investigation of Happiness Index by Kansei Engineering and Positive Psychology
Abstract
1 Introduction
2 Measuring Subjective Happiness in Work
2.1 Verifying Extracted Happiness Component Using Factor Analysis
2.2 Identify Happiness Index from Results of Factor Analysis
3 Regression Analysis to Measure the Relationship Between General Happiness and PERMAIg Components
4 Conclusion
References
Affective Design of Store Window Displays for Selected Philippine Retail Brands: Guidelines for an Affective Visual Merchandising
Abstract
1 Introduction
2 Methods
2.1 Preliminary Assessment
2.2 Data Collection
2.3 Data Gathering
2.4 Interpretation
3 Results and Discussion
3.1 Illumination
3.2 Colors
3.2.1 Universal Single Colors
3.2.2 Warm Tones vs. Cool Tones
3.2.3 Bright Colors vs. Neutral Colors
3.2.4 Color Scheme
3.3 Signages
3.3.1 Types of Words
3.3.2 Font Styles
4 Conclusion and Recommendations
References
Exploring the Relationship Between Shape of Smartphone and Identity
Abstract
1 Introduction
2 Previous Researches on Identity in Design
3 Preliminary Experiment
3.1 Purpose and Method
3.2 Preliminary Results
4 Experiment
4.1 Purpose and Method
4.2 Experiment Results
5 Conclusion
Acknowledgements
References
A Study on the Perception of Wireless Headphone Form Design Based on Kansei Engineering
Abstract
1 Introduction
2 Theoretical Background
2.1 Kansei Engineering
2.2 Quantification Theory Type I
2.3 Methodology
3 Case Study
3.1 Selection of Typical Descriptive Vocabulary
3.2 Selection of Typical Wireless Headphone Samples
3.3 Building the Semantic Differential (SD) Scale
3.4 Statistical Analysis and Design Interpretation
4 Conclusion
Acknowledgment
References
Research on City Brand Identity Design Based on Perception
Abstract
1 Introduction
2 Experimental Designs
2.1 Research Method
2.2 Selection of Experimental Samples
2.3 Experimental Scheme and Process Control
3 Results and Discussions
3.1 Reliability Analysis of Scale
3.2 Factor Analysis
3.3 Preference Correlation
3.4 Discussion
4 Design Principles of Urban Brand Logo
5 Conclusion
Acknowledgments
References
Improving Garbage Receptacles: Designing an Affective Garbage Receptacle that Influences Human Behavior Towards Littering
Abstract
1 Introduction
2 Methods
2.1 Data Collection
2.2 Analysis
3 Results and Discussion
3.1 Color
3.2 Pattern
3.3 Logo
3.4 Form
3.5 Capability
3.6 Signage
3.7 Simulation Results
4 Presentation of Design
5 Conclusion and Recommendations
References
Intelligent Recommendation System for Eyeglass Design
Abstract
1 Introduction
2 Kansei Analysis
2.1 Likert Scale
2.2 Quantitative Theory I Mathematical Model
2.3 Mathematical Model Solving and Analysis
3 System Construction
4 Conclusions
Acknowledgments
References
A Study on Tea Drinking Experience Factors of Kong Fu Tea in Southern Fujian Province of China
Abstract
1 Introduction
2 Research Process
3 Results and Analysis
3.1 Results of Experience Factors Extracting
3.2 Results and Analysis of QTTI
4 Notice of Creating Good Experience of Kong Fu Tea in Southern Fujian Province
5 Conclusion
References
Virtual Performance and Evaluation System of Garment Design Based on Kansei Engineering
Abstract
1 Introduction
2 Theoretical Background
2.1 3D Body Scanning Technology
2.2 Virtual Fitting
2.3 Perceptual Evaluation
3 Case Study
3.1 Fast Acquisition and Modeling of Digital Human Body Model Data
3.2 3D Clothing Design and Virtual Performance
3.3 Perceptual Evaluation of 3D Clothing Design and Virtual Performance
3.3.1 Obtaining the Evaluation Dimension
3.3.2 Obtaining Evaluation Factor
3.3.3 Constructing a Mapping Model Between Clothing and Emotional Imagery
4 Conclusion
Acknowledgments
References
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Advances in Affective and Pleasurable Design

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