
Mistakes Authors Make
Description
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- How to master media and other key marketing channels authors should use
- Keys to capturing the browsing buyer in bookstores and online
- The new publishing landscape and how it impacts you
- How to increase the readability of your book so readers keep coming back
- How your book is the key piece of your own information marketing empire
- And much, much more
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Content
- Intro
- Title
- Copyright
- Table of Contents
- Acknowledgements
- Foreword
- Introduction
- Section 1: Before You Write
- Mistake #1 Believing You Can't Write a Book
- Mistake #2 Writing a Book for the Wrong Reason
- Mistake #3 No Real Understanding of Your Target Market
- Mistake #4 Expecting Instant Success
- Mistake #5 No Understanding of the Various Publishing Models
- Mistake #6 Lack of Perception of Perceived Value in Information Marketing
- Mistake #7 Trying to Do Too Many Products at the Same Time
- Section 2: The Business of Your Book
- Mistake #8 Overproducing on an Initial Book Launch to Lower Per Unit Cost
- Mistake #9 Not Understanding the Lifetime Value of a Reader
- Mistake #10 You Don't Know Your Numbers
- Mistake #11 Not Knowing How Bookstores Really Work
- Mistake #12 Trying to Wear Too Many Hats
- Mistake #13 Not Understanding the Differences Between a Distributor and a Wholesaler and a Fulfillment House
- Mistake #14 Not Using a Literary Agent When You Need One and Using One When You Don't
- Mistake #15 Signing a Crappy Contract
- Mistake #16 Failure to Register Your Copyright
- Mistake #17 Expecting Other People to Do It For You
- Mistake #18 No Commitment to Continual Learning
- Mistake #19 No Continuity Revenue
- Section 3: Writing Your Book
- Mistake #20 Writing a Crappy Book
- Mistake #21 Poor Book Title
- Mistake #22 Bad Cover Design
- Mistake #23 Writing a Book that is Not Easily Consumable
- Mistake #24 Poor Interior Layout
- Mistake #25 No Name Capture Mechanisms Built Into Your Book
- Mistake #26 No Branding
- Mistake #27 Doing an Ebook Only
- Mistake #28 Forgetting to Put Disclosures/Disclaimers in Your Book
- Section 4: Marketing Your Book Before It's Written
- Mistake #29 Failure to Develop a Book Proposal/Book Business Plan
- Mistake #30 No List Building Efforts in Advance of Publication
- Mistake #31 No On-going Communications with the List You're Building
- Mistake #32 No On-going Commitment to Marketing
- Mistake #33 Not Using Social Media Properly
- Mistake #34 Lack of a Press Kit
- Mistake #35 Lack of a Blog
- Mistake #36 Not Attending Live Events to Network
- Mistake #37 Not Owning Some Key Web Properties
- Mistake #38 Not Understanding How One Achieves Bestseller Status
- Mistake #39 You Can Write a Book but You Can't Write Sales Copy
- Section 5: Marketing Your Book After It's Written
- Mistake #40 Not Using Public Speaking to Build Your Platform
- Mistake #41 Becoming a Media Diva
- Mistake #42 Not Being Ready for the "Big Stage"
- Mistake #43 Underestimating the Power of Radio
- Mistake #44 Not Leveraging the Full Power of Amazon
- Mistake #45 Not Getting the Most out of Book Signings
- Mistake #46 Incomplete Profile Pages in Your Distribution Channels
- Mistake #47 Underestimating the Value of Book Reviews
- Mistake #48 Not Capturing the Browsing Buyer
- Mistake #49 No Use of Video in Your Marketing Efforts
- Mistake #50 You're Afraid to Give Books Away
- Conclusion
- Resources
- Bibliography
- About the Authors
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