Persuasive Writing
Description
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
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Person
Peter Frederick has spent the past 10 years as a professional persuasive writer. He is currently the senior bid writing expert for Pera Innovation, a leading research and development consultancy. He provides training, guidelines and internal evaluation to around 50 writers both within Pera and across other research organisations in Europe. Over the past 3 years, he has written and evaluated successful research bids worth EUR67m. His guidelines and training courses have contributed to writers securing projects worth over EUR200m over the same period.
Content
- Introduction
- Section 1: What is Persuasive Writing?
- Section 2: Tools for Persuasive Writing
- Section 3: Persuasion - Beyond Logic
- Commercial Break: Advertisement Slogans
- Section 4: Conciseness Equals Clarity
- Section 5: Verbs Equal Vigour
- Section 6: Mistakes
- Section 7: Planning and Structuring
- Section 8: Layout, Fonts and Formatting
- Section 9: Tips for Common Documents
- Section 10: Persuasion - the Dark Arts
- The End
- Appendix 1: Summary of rules
- Appendix 2: Supersized words and their alternatives
- Appendix 3: Recommended reading
- Appendix 4: Persuasive writing flowchart
- Appendix 5: Persuasive writing checklist
- Appendix 6: Exploiting and countering human decision-making
- Appendix 7: the 7 step concise writing process - worked example
