Consumer Behaviour (RLE Consumer Behaviour)
A Practical Guide
1st Edition
Published on 5. December 2014
210 pages
978-1-317-56590-1 (ISBN)
Description
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Reviews / Votes
'Lucid and stimulating' Retail and Distribution ManagementMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
File size
0,45 MB
ISBN-13
978-1-317-56590-1 (9781317565901)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2016
1st Edition
Routledge
€75.90
Shipment within 10-20 days
Book
11/2014
1st Edition
Routledge
€171.50
Shipment within 10-20 days
Person
Foxall, Gordon R.
Content
Part 1: Introduction 1. Marketing and the Consumer Part 2: Individual Consumer Behaviour 2. Perception and Learning 3. Consumer Motiveation 4. Personality and Consumer Choice 5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour 6. Group Influences and Interpersonal Communication 7. The Family and Consumer Socialisation 8. Social Stratification and Consumer Decision Making 9. Cultures and Subcultures 10. Integration and Application
