European Retail Research
2014, Volume 28, Issue I
1st Edition
Published on 8. May 2015
VII, 160 pages
978-3-658-09603-8 (ISBN)
Description
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
More details
Series
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Springer Fachmedien Wiesbaden GmbH
Target group
Professional and scholarly
Illustrations
VII, 160 p. 10 illus.
File size
1,92 MB
ISBN-13
978-3-658-09603-8 (9783658096038)
DOI
10.1007/978-3-658-09603-8
Schweitzer Classification
Other editions
Additional editions
Book
05/2015
Springer Gabler
€53.49
Shipment within 10-15 days
Persons
Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
Content
Making Consumers Switch from Counterfeit to Genuine Luxury.- Successful GAM Organisation.- The World's leading E-retailers and Environmental Sustainability.- Willingness to Pay in Food Retailing.- Retailing in Brazil.- Retailing in New Zealand.
