The Basic Business Library
Core Resources and Services
5th Edition
Published on 30. November 2011
240 pages
978-1-59884-612-6 (ISBN)
Description
Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic.
Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.
This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.
Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing.
This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.
More details
Edition
5th edition
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
ISBN-13
978-1-59884-612-6 (9781598846126)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2011
5th Edition
Libraries Unlimited Inc
€73.50
Shipment within 15-20 days
Persons
Eric Forte, MLIS, is member services consultant with Online Computer Library Center (OCLC).
Michael R. Oppenheim, MLIS, MA, is collections coordinator and reference librarian for the Rosenfeld Management Library at the University of California, Los Angeles, Anderson Graduate School of Management.
Michael R. Oppenheim, MLIS, MA, is collections coordinator and reference librarian for the Rosenfeld Management Library at the University of California, Los Angeles, Anderson Graduate School of Management.
Content
Contents
Preface
Chapter 1: Introduction: Core Resources for the Accidental Business Librarian
Eric Forte
Chapter 2: Accessing the Business Literature
Lucy Heckman
Chapter 3: Core Collection of Business Periodicals
Ruthie Brock and Carol Byrne
Chapter 4: Government Information Sources
Eric Forte
Chapter 5: Investment Sources
Madeleine Cohen
Chapter 6: Marketing Research
Wendy Diamond
Chapter 7: Start-Ups
Chris LeBeau
Chapter 8: Deep Business Research: Resources for In-Depth Academic Research in Business
Gary W. White
Chapter 9: Collection Development for Business
Mark E. Andersen
Chapter 10: Business Reference: Advice and Strategy for Serving Today's Business Users
Louise Klusek
Chapter 11: 2010 and Beyond
Howard F. McGinn
Index
About the Editors and Contributors
Preface
Chapter 1: Introduction: Core Resources for the Accidental Business Librarian
Eric Forte
Chapter 2: Accessing the Business Literature
Lucy Heckman
Chapter 3: Core Collection of Business Periodicals
Ruthie Brock and Carol Byrne
Chapter 4: Government Information Sources
Eric Forte
Chapter 5: Investment Sources
Madeleine Cohen
Chapter 6: Marketing Research
Wendy Diamond
Chapter 7: Start-Ups
Chris LeBeau
Chapter 8: Deep Business Research: Resources for In-Depth Academic Research in Business
Gary W. White
Chapter 9: Collection Development for Business
Mark E. Andersen
Chapter 10: Business Reference: Advice and Strategy for Serving Today's Business Users
Louise Klusek
Chapter 11: 2010 and Beyond
Howard F. McGinn
Index
About the Editors and Contributors
