Visual Identities
1st Edition
Published on 1. January 2001
190 pages
978-1-84714-148-4 (ISBN)
Description
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
ISBN-13
978-1-84714-148-4 (9781847141484)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Jean-Marie Floch
Visual Identities
Book
01/2001
Continuum International Publishing Group Ltd.
€201.50
Shipment within 15-20 days
Jean-Marie Floch
Visual Identities
Book
01/2001
Continuum International Publishing Group Ltd.
€55.60
Shipment within 15-20 days
Person
Jean-Marie Floch was one of the original collaborators with A.J. Greimas and his circle.
Content
Introduction: from design to 'bricolage'
1. Waterman and its doubles
2. IBM and Apple's logo-centrism
3. Michel Bras: telling how tastes talk
4. Chanel changing: the total look
5. Epicurean Habitats
6. Opinel: intelligence at knifepoint
1. Waterman and its doubles
2. IBM and Apple's logo-centrism
3. Michel Bras: telling how tastes talk
4. Chanel changing: the total look
5. Epicurean Habitats
6. Opinel: intelligence at knifepoint
