Controversies in Competitive Intelligence
The Enduring Issues
1st Edition
Published on 28. February 2003
344 pages
978-0-313-05367-2 (ISBN)
Description
Chosen for their clear, direct relevance to scholars and practitioners in the volatile field of competitive intelligence, the 24 issues evaluated here represent the cutting edge of CI's most pressing concerns. Current, scholarly, pragmatic, and among the first of its kind, this book presents the heart of the field in a way that even the relatively uninitiated can grasp and quickly apply.
The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
The authors cover the latest technological advances and their relation to the tools most valued by CI professionals. They also show that despite its enormous range of possibilities, CI has limits. Navigating the ever-changing organizational and marketplace environments is difficult. A key debate involves what should and shouldn't be done to maximize the beneficial power of CI. Fleisher, Blenkhorn, and the book's contributors present the crucial points of this debate. This book is perfect for practitioners seeking guidance, but also as a supplemental text for students in such courses as marketing strategy and planning, business-to-business marketing, and competitive intelligence itself.
More details
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
ISBN-13
978-0-313-05367-2 (9780313053672)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2003
Praeger Publishers Inc
€99.10
Shipment within 3-4 weeks
Persons
CRAIG S. FLEISHER holds the Odette Research Chair in the Odette School of Business and is Professor of Business Strategy and Entrepreneurship in the Odette School of Business, University of Windsor, Ontario, Canada. He is author of five books and more than 100 other publications.
DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.
DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University, Waterloo, Ontario. He is the author of one book and numerous journal articles.
Content
Preface
Acknowledgements
Enduring External Context-Specific Issues in CI
What are teh Enduring Issues in Competitive Intelligence? by Craig S. Fleisher
What Effects Does E-Commerce Have on Competitive Intelligence Practice? by Richard C. Endrulat
Are Competitive Intelligence Practitioners Professionals? by Craig S. Fleisher
What Key Learning Should Corporate CI Specialiststs Acquire From Their Military Intelligence Counterparts? by Bryce McCandless
Should the Field be Called "Competitive Intelligence" of Something Else? by Craig S. Fleisher
Can Competitive Intelligence be Effectively Applied to Public Sector Organizations? R. Ben Wagner
Enduring Issues in CI Data Collection and Analysis
How Can CI Practitioners Avoid Over-relying on the Internet? by Gregory Windle
What are the "Best Practices" in Using Internal Organizational Sources for Competitive Intelligence? by Gregory Tombs
Why is Analysis Performed so Poorly and What Can be Done to Improve It? by Craig S. Fleisher and Babette Bensoussan
How Has the Advent of the Internet Impacted the Practice of CI? by Lisa Callaghan
Why Should Theory Matter to Competitive Intelligence Practitioners? by Conor Vibert
How Can Customer Intelligence Analysis Systems Assist in CI? by Charles H. Davis
Enduring Issues in CI Evaluation and Control
How Can We Determine Which CI Software is Most Effective? A Framework for Evaluation by Paul Nikkel
How do Companies Find the Best Balance Between the Technical and the Personal in Effective Competitive Intelligence Systems? by Jay Marteniuk
Why Do So Many Firms Fail at Competitive Intelligence? by Kestra Self
How Can Businesses Practice Competitive Intelligence on a Modest Budget? by Seema Varughese and Lilly Anne Buchwitz
How Can CI Best Adapt to Organizational Change? by Kathleen LaPalme
How Does Technology Competitive Intelligence Planning Change Over Time? by Mark Lengies
Enduring Organizational Issues Associated With CI
What Types of People Perform CI Best? A Type Indicator Approach by Robin Lahey
Are There Linkages Between Theories of Intelligence and the Practice of CI? by Gregory Dilworth
How Can an Organization's Culture be Changed to Better Support CI? by Lisa Moffatt and Craig S. Fleisher
What is the Best Form of Relationship Between Competitive Intelligence and Marketing? by David L. Blenkhorn
What is the Relationship Between Competitive Intellligence and Knowledge Management? by Victor Knip
How Will These Enduring Issues in Competitive Intelligence be Resolved? by David L. Blenkhorn and Craig S. Fleisher
Acknowledgements
Enduring External Context-Specific Issues in CI
What are teh Enduring Issues in Competitive Intelligence? by Craig S. Fleisher
What Effects Does E-Commerce Have on Competitive Intelligence Practice? by Richard C. Endrulat
Are Competitive Intelligence Practitioners Professionals? by Craig S. Fleisher
What Key Learning Should Corporate CI Specialiststs Acquire From Their Military Intelligence Counterparts? by Bryce McCandless
Should the Field be Called "Competitive Intelligence" of Something Else? by Craig S. Fleisher
Can Competitive Intelligence be Effectively Applied to Public Sector Organizations? R. Ben Wagner
Enduring Issues in CI Data Collection and Analysis
How Can CI Practitioners Avoid Over-relying on the Internet? by Gregory Windle
What are the "Best Practices" in Using Internal Organizational Sources for Competitive Intelligence? by Gregory Tombs
Why is Analysis Performed so Poorly and What Can be Done to Improve It? by Craig S. Fleisher and Babette Bensoussan
How Has the Advent of the Internet Impacted the Practice of CI? by Lisa Callaghan
Why Should Theory Matter to Competitive Intelligence Practitioners? by Conor Vibert
How Can Customer Intelligence Analysis Systems Assist in CI? by Charles H. Davis
Enduring Issues in CI Evaluation and Control
How Can We Determine Which CI Software is Most Effective? A Framework for Evaluation by Paul Nikkel
How do Companies Find the Best Balance Between the Technical and the Personal in Effective Competitive Intelligence Systems? by Jay Marteniuk
Why Do So Many Firms Fail at Competitive Intelligence? by Kestra Self
How Can Businesses Practice Competitive Intelligence on a Modest Budget? by Seema Varughese and Lilly Anne Buchwitz
How Can CI Best Adapt to Organizational Change? by Kathleen LaPalme
How Does Technology Competitive Intelligence Planning Change Over Time? by Mark Lengies
Enduring Organizational Issues Associated With CI
What Types of People Perform CI Best? A Type Indicator Approach by Robin Lahey
Are There Linkages Between Theories of Intelligence and the Practice of CI? by Gregory Dilworth
How Can an Organization's Culture be Changed to Better Support CI? by Lisa Moffatt and Craig S. Fleisher
What is the Best Form of Relationship Between Competitive Intelligence and Marketing? by David L. Blenkhorn
What is the Relationship Between Competitive Intellligence and Knowledge Management? by Victor Knip
How Will These Enduring Issues in Competitive Intelligence be Resolved? by David L. Blenkhorn and Craig S. Fleisher
