Winning Power
Canadian Campaigning in the Twenty-First Century
1st Edition
Published on 1. March 2014
243 pages
978-0-7735-9036-6 (ISBN)
Description
How money and technology are changing Canadian political campaigns.
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01/2014
McGill-Queen's University Press
€33.00
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Person
Flanagan Tom:
Tom Flanagan is professor emeritus of political science, University of Calgary, and a fellow of the Royal Society of Canada.Tom Flanagan is Distinguished Fellow in the School of Public Policy at the University of Calgary. Former director of research for the Reform Party, and former campaign manager for Stephen Harper's Conservative Party, he is the author of Harper's Team: Behind the Scenes in the Conservative Rise to Power.
Tom Flanagan is professor emeritus of political science, University of Calgary, and a fellow of the Royal Society of Canada.Tom Flanagan is Distinguished Fellow in the School of Public Policy at the University of Calgary. Former director of research for the Reform Party, and former campaign manager for Stephen Harper's Conservative Party, he is the author of Harper's Team: Behind the Scenes in the Conservative Rise to Power.
Content
- Cover
- Contents
- Figures and Tables
- Introduction
- PART I: THE PERMANENT REALITY OF CAMPAIGNING
- 1 Fundamental Concepts
- 2 Playing by the Rules
- 3 Strategy I: Positioning
- 4 Strategy II: Triage and Concentration
- PART II: THE CHANGING REALITY OF CAMPAIGNING
- 5 The Technology of Persuasion
- 6 The Importance of Money
- 7 The Permanent Campaign
- 8 Going Negative
- PART III: FEAR AND LOATHING IN ALBERTA
- 9 Fear and Loathing in Alberta
- 10 Applying the Principles
- Appendix: The Calgary Centre By-Election: A Clash of Campaign Models (with Ryan Pike)
- Notes
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- V
- W
- Z
